# Vibrant Takeaway Packaging Kessalao's Takeaway Food Packaging is Unmissably Bright By Laura McQuarrie | Published 2014-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/takeaway-food-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/06/kessalao-take-away.html) & [facebook](https://facebook.com/Kessalao) Kessalao is a takeaway restaurant in Bonn, Germany with a vibrant and fresh Mediterranean menu that's just as colorful as its [takeaway food packaging](https://www.trendhunter.com/trends/cooper-street-snacks) designed by [Masquespacio](https://www.trendhunter.com/trends/egeo-greek). The very name "Kessalao" itself is a fusion of Spanish and German words, playing off culture mixing. The "S" in the Kessalao logo is also made to look like it's dripping, which is a subtle nod to olive oil, a staple of Mediterranean cuisine. In the development of a new brand image for Kessalao, Masquespacio chose an extremely [bright range of colors](https://www.trendhunter.com/trends/fruit-bliss) that are used on the restaurant's interior, exterior and on product packaging. As well as a primary color scheme of red, yellow and blue, purple helps to round it all out and adds sophistication and richness, making every bite just as colorful. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Bright Takeaway Packaging:** Companies can adopt bold, bright colors to differentiate their takeaway food packaging from competitors and create a memorable brand image. - **Cultural Fusion Branding:** Businesses can fuse different cultures in their branding for an innovative, unique and striking imagery. - **Colorful Dining Experience:** Restaurants can use a range of bright colors in their overall interior and exterior design to create lively and energizing dining experiences. ### Sectors Adopting This - **Food Packaging Industry:** Incorporating bright colors and innovative packaging designs create opportunities for businesses in the food packaging industry to meet evolving consumer needs and preferences. - **Interior and Exterior Design Industry:** Restaurants and businesses can work with interior and exterior design companies to incorporate colorful interiors and exteriors into their overall branding and messaging. - **Hospitality Industry:** The hospitality industry can use bright colors to create a unique and memorable experience for customers in both the dining and lodging sectors. ## Related on Trend Hunter - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)