# Eco-Conscious Travel Mugs The Huskee Takeaway Coffee Cup is Durable, Reusable and Sustainable By Michael Hemsworth | Published 2018-12-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/takeaway-coffee-cup References: [uncrate](https://uncrate.com/huskee-coffee-cups/) & [huskee.co](https://huskee.co) Disposable coffee cups are convenient but are being used at an alarmingly fast rate which is contributing to a lot of [unnecessary waste](https://www.trendhunter.com/trends/hmm-design) entering landfills, so the Huskeee takeaway coffee cup is positioned as a more sustainable option. Coming as a portable version of the brand's [sustainable cups](https://www.trendhunter.com/trends/reborn-coffee), the mugs are crafted from discarded coffee bean husks to utilize an otherwise wasted material and make them highly sustainable. Each vessel holds eight ounces of liquid, comes with a lid and will actually work to keep your coffee or tea hotter for a longer period of time compared to traditional paper cups. The Huskeee takeaway coffee cup comes in packs of four to make them perfect for ensuring you've always got a clean one on hand or to give to friends to help them kick their [disposable cup habit](https://www.trendhunter.com/trends/home-compostable-coffee-cups). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 85% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Coffee Cups:** Creating coffee cups from discarded coffee bean husks presents an opportunity for sustainable materials use and waste reduction. - **Portable Reusable Mugs:** The development of portable reusable mugs offers a convenient and eco-friendly alternative to single-use cups. - **Improved Thermal Insulation:** Innovations in thermal insulation for coffee cups can lead to better heat retention and a better drinking experience. ### Sectors Adopting This - **Food and Beverage Industry:** The food and beverage industry can explore using sustainable coffee cups as a way to reduce environmental impact and appeal to eco-conscious consumers. - **Hospitality Industry:** Hotels, cafes, and other hospitality businesses can adopt portable reusable mugs to provide an eco-friendly option for guests and reduce waste from disposable cups. - **Packaging Industry:** The packaging industry can explore improved thermal insulation technologies for coffee cups to enhance the performance and sustainability of their products. ## Related on Trend Hunter - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Sustainable Edible Coffee Cups](https://www.trendhunter.com/trends/the-coffee-bean-shop.md) - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Eco-Friendly Double Wall Mugs](https://www.trendhunter.com/trends/tidouble-wall-mugs.md) - [Eco-Friendly Coffee Cup Lids](https://www.trendhunter.com/trends/liplid.md)