# Handheld Hamburger Packaging This New McDonald's Takeaway Bag Makes It Easier to Eat a Big Mac By Katherine Pendrill | Published 2015-08-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/takeaway-bag References: [fubiz.net](http://www.fubiz.net/en/2015/08/09/redesign-mcdonald-takeaway-bag-for-big-mac/) & [jessicastoll](http://www.jessicastoll.com/) [Arizona State University](https://www.trendhunter.com/trends/rapid-prototyping) design student Jessica Stoll recently re-imaged the classic [McDonald's](https://www.trendhunter.com/trends/accessible-burger-packaging) takeaway bag. While McDonald's has redesigned its takeout packaging many times over the years, Stoll's new design favors functionality over style. Rather than focusing on the exterior design, Stoll created a clever bag with functional food-shaped pockets on the interior. The clever packaging was inspired by the desire to make it easier to eat a McDonald's hamburger while seated at a table. Stoll achieved the functional new packaging through the use of an ingenious folding system. Her clever new takeaway bag adapts to fast food products by providing custom pockets for both a burger and fries. The folding bag thus makes it easier for customers to hold and eat their food. The practical packaging offers a simpler way for patrons to consume the most beloved menu items at McDonald's. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 72% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Functional Packaging:** The clever design of functional food-shaped pockets in the McDonald's takeaway bag creates an innovative way for customers to eat their food. - **Ingenious Folding Systems:** The use of an ingenious folding system in the McDonald's takeaway bag improves the overall customer experience by making it easier to hold and eat the food. - **Customized Pockets:** The custom pockets for both the burger and fries in the McDonald's takeaway bag offer a unique and efficient way for customers to enjoy their meal. ### Industries Being Reshaped - **Fast Food:** The functional packaging and clever folding system in the McDonald's takeaway bag provide an opportunity for fast food chains to innovate and offer more convenient eating experiences to their customers. - **Food Packaging:** The introduction of functional food-shaped pockets in the McDonald's takeaway bag opens up possibilities for innovative food packaging designs and solutions in the industry. - **Design:** The re-imagined takeaway bag design by Jessica Stoll for McDonald's showcases the potential for disruptive innovation and creativity within the design industry. ## Related on Trend Hunter - [Take-Out Box Tables](https://www.trendhunter.com/trends/tablebag.md) - [Accessible Burger Packaging](https://www.trendhunter.com/trends/accessible-burger-packaging.md) - [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md) - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Built-In Ketchup Unit Boxes](https://www.trendhunter.com/trends/heinz-dipper.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Redesigned Fry Boxes](https://www.trendhunter.com/trends/dipper.md)