# Partially Baked Bagels Einstein Bros.' New Take & Toast Bagels are Designed to Be Finished at Home By Katherine Pendrill | Published 2020-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/take-toast-bagels References: [chewboom](https://www.chewboom.com/2020/12/12/einstein-bros-launches-new-retail-line-of-take-toast-bagels/) In response to overwhelming fan demand, [Einstein Bros.](https://www.trendhunter.com/trends/good-for-groups) has launched a retail version of its signature bagels called [Take & Toast Bagels](https://www.trendhunter.com/trends/bacon-double-take). Einstein Bros.' new Take & Toast Bagels are designed to be finished at home in any toaster or oven. The tasty new bagels come five per sleeve and are available in four different varieties: Plain, [Everything](https://www.trendhunter.com/trends/everything-bagel-crust), Cinnamon Raisin, and Asiago. While Einstein Bros.' new Take & Toast Bagels are the brands' first foray into retail, it definitely won't be the last. Fans can expect to see a growing presence of Einstein Bros. in mass retailers based on the demand for the brand's iconic bagels and shmears. Image Credit: Einstein Bros. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Retail Bagel Kits:** Retail bagel kits offer consumers the convenience of finishing bagels at home, tapping into the demand for fresh-baked goods. - **Shifting Consumer Preferences:** The launch of retail bagel kits reflects a trend of consumers seeking more control over their food and the experience of preparing it. - **Expansion Into Mass Retail:** Einstein Bros.' move into retail bagel kits indicates a trend of established food brands expanding their reach beyond traditional sales channels. ### Industries Being Reshaped - **Food Packaging and Retail:** The rise of retail bagel kits creates opportunities for innovation in packaging design and distribution strategies for food companies. - **Home Baking and Cooking:** The demand for retail bagel kits highlights the potential for disruptive innovation in home baking and cooking appliances, as well as pre-prepared meal solutions. - **Grocery and Convenience Stores:** The growing presence of retail bagel kits in mass retailers suggests opportunities for grocery and convenience store chains to expand their fresh food offerings and meet consumer demand. ## Related on Trend Hunter - [Frozen Par-Baked Bagels](https://www.trendhunter.com/trends/par-baked-frozen-bagels.md) - [French Toast Bagel Sandwiches](https://www.trendhunter.com/trends/maplehouse-egg-sandwich.md) - [Flavorful Breakfast Bagels](https://www.trendhunter.com/trends/bimbo-bakeries-2.md) - [Group-Friendly Breakfast Boxes](https://www.trendhunter.com/trends/good-for-groups.md) - [Frozen Sweet Bagels](https://www.trendhunter.com/trends/wakenbagel.md) - [Heat-and-Eat Toasts](https://www.trendhunter.com/trends/rudis-bakery.md) - [Maple Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/fall-flavor-fling-combo.md) - [Southern Cuisine Bagel Sandwiches](https://www.trendhunter.com/trends/country-bagels-gravy-egg-sandwich.md) - [Celebratory Egg Pizza Bagels](https://www.trendhunter.com/trends/pepperoni-pizza-egg-sandwich.md)