# Social Gratitude Platforms Kevin Brilliant Debuts the Take The Win™ Platform By Kalin Ned | Published 2024-11-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/take-the-win References: [prnewswire](https://www.prnewswire.com/news-releases/former-chicago-bulls-behavioral-scientist-launching-worlds-first-social-gratitude-platform-302314009.html)  [Take](https://www.trendhunter.com/trends/community-social-media) The Win™ introduces a new approach to digital interaction by prioritizing [gratitude and goal-setting](https://www.trendhunter.com/trends/grateful-jar) over traditional social media metrics like likes and followers. Created by Kevin Brilliant, a former behavioral scientist for the Chicago Bulls, this platform aims to foster positive mental health habits through a community-oriented design. Inspired by his own experiences and the broader mental health challenges amplified by conventional social media, Brilliant's vision focuses on celebrating daily achievements in a supportive environment. Scheduled to launch in January 2025, Take The Win™ offers users tools such as the Win Wall™, a space for tracking personal goals and sharing accomplishments with friends and family. By incorporating [elements of gamification](https://www.trendhunter.com/trends/healthgame), Take The Win™ encourages users to build consistent, meaningful habits. The app’s design integrates a personalized locker room theme to make the experience engaging and motivational. Image Credit: Take The Win™ ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 69% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Gratitude-based Social Platforms:** Digital spaces emphasizing gratitude over traditional metrics are revolutionizing social interactions and fostering mental wellness. - **Gamified Habit-building Apps:** Platforms that integrate gamification principles to strengthen positive routines are emerging as key tools for personal development. - **Community-oriented Digital Environments:** Online communities designed to support and celebrate individual achievements create more supportive and engaged user bases. ### Where This Applies - **Mental Health Technology:** Innovative apps targeting mental wellness through community support and positive reinforcement are transforming mental health management. - **Social Media Platforms:** The evolution towards meaningful and supportive user interactions presents a new direction for social media networks. - **Gamification Services:** The application of game mechanics in non-gaming sectors is driving the creation of engaging tools to improve user behavior and commitment. ## Related on Trend Hunter - [Pro-Community Social Media Apps](https://www.trendhunter.com/trends/community-social-media.md) - [Appreciation Recognition Platforms](https://www.trendhunter.com/trends/applaudable-enables.md) - [Anonymous Gratitude-Exchanging Platforms](https://www.trendhunter.com/trends/a-little-optimism.md) - [Digital Wellness Tools](https://www.trendhunter.com/trends/gratitudebuddy.md) - [Incentive-Based Athletic Challenges](https://www.trendhunter.com/trends/gains-app.md) - [Positivity-Sharing Platforms](https://www.trendhunter.com/trends/what-went-well-today.md) - [Motivation-Focused Apps](https://www.trendhunter.com/trends/vitalflip.md) - [Transformative Social Media Platforms](https://www.trendhunter.com/trends/weare8.md) - [Weekly Goal Setting Apps](https://www.trendhunter.com/trends/friday-win.md)