# Versatile Tequila Liqueurs Take Tequila Comes in Four Varieties Perfect for a Range of Recipes By Michael Hemsworth | Published 2024-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/take-tequila References: [foodbev](https://www.foodbev.com/news/global-brands-enters-tequila-category/) & [globalbrands](https://globalbrands.co.uk/our-brands/)  Take tequila is a new product range from Global Brands launching into the UK market as a series of high-quality products perfect for elevating your choice of recipe with authentic flavor. The products include a 100% Blue Weber agave blanco tequila alongside three tequila liqueurs in Pink Grapefruit, Jalapeño and Pineapple flavors. The spirits come in with a 38% ABV for the tequila blanco and 34% ABV for the liqueurs, and are making their debut in the UK market in 70cl bottles priced at £29.99 each. Marketing Director at Global Brands Matt Bulcroft commented on the new Take tequila products saying, "We’ve developed a brand that challenges perceptions of tequila, with a fresh take on the category. Our new liqueurs offer a fantastic base for margaritas, as well as great tasting shots, without the need for salt and lime.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 47% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavorful Tequila Liqueurs:** Exciting consumers with innovative tequila liqueurs in unique flavors like Pink Grapefruit and Jalapeño to elevate cocktail experiences. - **Authentic Tequila Products:** Introducing a range of tequila products made from 100% Blue Weber agave for a premium and genuine taste. - **Alternative Margarita Bases:** Providing mixologists and home bartenders with new options for margaritas beyond the traditional salt and lime combination. ### Sectors Adopting This - **Alcohol and Spirits Industry:** Incorporating innovative tequila liqueurs into the alcohol and spirits industry to cater to evolving consumer preferences and cocktail trends. - **Hospitality and Beverage Services:** Exploring opportunities within the hospitality and beverage services sector to offer unique tequila-based drinks and cocktails to customers seeking new experiences. - **Retail and Consumer Goods Market:** Expanding product offerings in the retail and consumer goods market with versatile tequila products that can appeal to a broader range of consumers interested in mixology. ## Related on Trend Hunter - [Complexly Flavored Aged Tequilas](https://www.trendhunter.com/trends/dead-mans-fingers-tequila-reposado.md) - [Infused Cocktail-Ready Tequilas](https://www.trendhunter.com/trends/21seeds-infused-tequila.md) - [Fruit-Infused Alcohol Products](https://www.trendhunter.com/trends/espanita-tequila-1.md) - [Multi-Flavor Tequila Packs](https://www.trendhunter.com/trends/tequila-variety-pack.md) - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md) - [Fruit-Infused Tequilas](https://www.trendhunter.com/trends/dulce-vida-tequila.md) - [Fruit-Infused Tequila Spirits](https://www.trendhunter.com/trends/neurita-tequila.md) - [RTD Agave Tequila Cocktails](https://www.trendhunter.com/trends/tequio.md) - [Tequila-Based Cream Liqueurs](https://www.trendhunter.com/trends/cream-liqueurs.md)