# Gifting Takeout Boxes Ping Pong Turned Its Take Out Food Box into a Present-Sharing Systems By Laura McQuarrie | Published 2014-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/take-out-food-box References: [adsoftheworld](http://adsoftheworld.com/media/dm/pingpongua_mood_box) & [ping-pong.ua](http://ping-pong.ua/) Waiting around for a take out food box is enough to make anyone more than a little impatient, especially if they're really hungry. In order to turn frowns upside down, Ping-Pong.ua decided to turn its ordinary [food boxes](https://www.trendhunter.com/trends/hot-harissa-meal) into ones that were packed with fun. With the Mood Box, customers receive a [special gift box](https://www.trendhunter.com/trends/iconic-gift-boxes) with their food order that contains a surprise. A customer can either pass it along to another person, or keep it and replace the gift with something else that will fit in the box. As a result, in only the span of a month, the brand saw an increase of food orders by 19%. In addition to this, diners could connect with other Ping-Pong.ua customers online, in order to thank the person who sent them a [surprise gift](https://www.trendhunter.com/trends/clash-royale). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Packaging:** Creating food packaging that includes surprise gifts or interactive elements can enhance customer experience and drive brand loyalty. - **Social Gifting:** Integrating a gifting feature into the food ordering process can promote connections between customers and foster a sense of community. - **Personalized Food Experience:** Allowing customers to customize their gift boxes by replacing the surprise gift with something of their choice can provide a more personalized and enjoyable dining experience. ### Industries Being Reshaped - **Food Packaging:** Innovative food packaging companies can explore the integration of surprise gifts or interactive elements to make their products more appealing to customers. - **Food Delivery:** Food delivery platforms can incorporate social gifting features to encourage customer engagement and enhance the overall dining experience. - **E-commerce:** E-commerce platforms can leverage the concept of personalized food experiences by offering customizable gift boxes as a unique selling proposition. ## Related on Trend Hunter - [Pop-Up Pizza Box Tables](https://www.trendhunter.com/trends/moving-box-table.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [Take-Out Box Tables](https://www.trendhunter.com/trends/tablebag.md) - [Expressive Meal Boxes](https://www.trendhunter.com/trends/blank-happy-meal.md) - [Meal Kit Installations](https://www.trendhunter.com/trends/giant-delivery-box.md) - [Social Good Gift Boxes](https://www.trendhunter.com/trends/grace-farms-foods-and-greyston-bakery.md) - [Experiential Corporate Gift Boxes](https://www.trendhunter.com/trends/corporate-gift-boxes.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md)