# Empowering Cocktail Kits Barter & Shake Created an All Women Take-Out Cocktail Initiative By Laura McQuarrie | Published 2020-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/take-out-cocktail References: [prnewswire](https://www.prnewswire.com/news-releases/barter--shake-creative-hospitality-launches-all-women-take-out-cocktail-initiative-to-celebrate-national-womens-equality-day-301120779.html) & [bartershake](https://www.bartershake.com/) In celebration of National Women's Equality Day and the centennial of women's right to vote, Barter & Shake Creative Hospitality is introducing the All Women Take-Out Cocktail Initiative. The initiative is centered on highlighting seven local Arizona [female bartenders](https://www.trendhunter.com/trends/international-womens-day-cupcakes) and their signature cocktails and people can show their support by purchasing the [pre-made bottled cocktails](https://www.trendhunter.com/trends/dirty-shirley-1). As part of the initiative, each female bartender worked with a nationally awarded and accoladed female mixologist during a month-long mentorship program. On a weekly basis starting mid-September, there will be 50 limited-time [bottled cocktail kits](https://www.trendhunter.com/trends/craft-cocktail-trio) shared and Barter & Shake will be donating 100% of profits of the $25 kits to the non-profit organization Another Round, Another Rally. Image Credit: Barter & Shake ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 36% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Virtual Cocktail Kits:** Developing a service that offers customers the ability to purchase pre-made cocktails online and have them delivered directly to their door. - **Female-driven Initiatives:** Encouraging and supporting more initiatives that showcase female-led or female-driven businesses in the hospitality and beverage industry. - **Mentorship Programs in Hospitality:** Initiating mentorship programs between experienced and novice bartenders in order to improve the quality and innovation of the cocktails being served. ### Where This Applies - **Hospitality:** Introducing new and innovative services - like cocktail delivery - to the hospitality industry in order to respond to the ongoing effects of the pandemic. - **Beverage:** Exploring opportunities to support more innovative and female-led projects within the beverage industry, like this All Women Take-Out Cocktail Initiative. - **Non-profit:** Creating more partnerships between relevant for-profit businesses and non-profit organizations, such as this initiative's collaboration with Another Round, Another Rally. ## Related on Trend Hunter - [Female-Focused Canned Cocktails](https://www.trendhunter.com/trends/faux-pas.md) - [One-Off Canned Cocktails](https://www.trendhunter.com/trends/bartender-spotlight-cocktails.md) - [Gender Equality Wine Collections](https://www.trendhunter.com/trends/disrupt-now-collection.md) - [Women-Supporting Ales](https://www.trendhunter.com/trends/american-pale-ale.md) - [DIY Celebration Drink Kits](https://www.trendhunter.com/trends/cheers-to-you-cocktail-kit.md) - [Zero-Proof Cocktail Kits](https://www.trendhunter.com/trends/zeroproof-cocktail-kit.md) - [Female-Led Nightlife Experiences](https://www.trendhunter.com/trends/nightcap.md) - [Mission-Driven Craft Cocktail Initiatives](https://www.trendhunter.com/trends/mission-craft-cocktails.md) - [Girls' Night Wine Discounts](https://www.trendhunter.com/trends/girls-night.md)