# Minimalist Fast Food Packaging McDonald's Introduces a Simpler Take Out Bag Design By Meghan Young | Published 2015-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/take-out-bag References: [designtaxi](http://designtaxi.com/news/371609/A-New-Minimalistic-Design-Approach-To-McDonald-s-Takeout-Packaging/) & [mcdonalds](http://www.mcdonalds.com) More often than not, the beginning of the new year signals an opportunity for people to shed unwanted weight in different circles of their lives; that is exactly the case when it comes to [McDonald's](https://www.trendhunter.com/trends/mcflurry-packaging) new take out bag. If people feel the need to reinvent themselves come January, so too do businesses. By embracing a [minimalist design](https://www.trendhunter.com/trends/dominos-brand-refresh), the McDonald's take out bag portrays a fresh outlook for the fast food franchise. In regards to the psychology behind the new take out bag, [Design Taxi](https://www.trendhunter.com/trends/apple-and-design-miami) writes, "The redesign marks a shift in McDonald’s business, as they pare down on product offerings and offer greater transparency in all their communications." As people embrace healthier lifestyles, this is a direction that many similar food establishments may want to follow. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging:** Opportunity for food establishments to embrace minimalist packaging designs, reflecting a shift towards simplicity and transparency. - **Healthier Food Options:** Increasing demand for healthier food options leading to a shift in product offerings and menu transparency in fast food franchises. - **Brand Reinvention:** Fast food franchises looking to reinvent their brand image by adopting minimalist packaging and emphasizing transparency and simplicity. ### Who This Affects Most - **Fast Food:** Fast food industry can explore minimalist packaging designs to cater to the growing demand for healthier food options. - **Packaging:** Opportunity for packaging industry to create minimalist and eco-friendly designs for fast food franchises. - **Design:** Design industry can assist fast food franchises in reinventing their brand image by creating minimalist packaging designs with a focus on transparency and simplicity. ## Related on Trend Hunter - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md) - [Take-Out Box Tables](https://www.trendhunter.com/trends/tablebag.md) - [Sustainable Frozen Desserts](https://www.trendhunter.com/trends/mini-mcflurry-1.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Mental-Health Awareness QSR Packaging](https://www.trendhunter.com/trends/happy-meal-box.md) - [Sustainable Forest-Themed Kids Meals](https://www.trendhunter.com/trends/mcdonalds-happy-meals.md) - [Accessible Burger Packaging](https://www.trendhunter.com/trends/accessible-burger-packaging.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md)