# Wondrous War Paint Editorials The Lula Magazine Take My Love Take It Down Photoshoot is Whimsical By Jordy E | Published 2013-04-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/take-my-love References: [mode.newslicious.net](http://mode.newslicious.net/2013/04/take-my-love-take-it-down-codie-young.html) & [lulamag](http://lulamag.com/) The Lula Magazine Take My Love, Take It Down editorial will be released as a part of the publication's Spring/Summer 2013 issue. Model Codie Young is found clad in swaths of [face paint](https://www.trendhunter.com/trends/il-pranzo-campaign), chosen here by make up artist Kristin Gallegos. Gallegos' green and blue print flowers were intermingled with stylist Leith Clark's flowing outfits. A whimsical vibe was kept in tact as Clark included [lace floral pieces](https://www.trendhunter.com/trends/wild-rose-sparrow), flowing patterned dresses, full rompers and dainty yellow frocks. Photographer Damon Heath got on the whimsical board as he placed Young before [blue waters](https://www.trendhunter.com/trends/escape-into-the-blue) and lush green gardens. Given the season that Take My Love, Take It Down caters to, the backdrop will get readers excited about summer. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Whimsical Face Paint:** The use of vibrant face paint in editorial shoots can be used in advertising to create a sense of playfulness and fun for products geared towards younger audiences. - **Flowy Fashion:** Incorporating flowy, floral pieces in fashion can appeal to individuals who seek a bohemian, carefree style all year round and can be used in advertising for summer wear, resort wear or music festival attire. - **Nature-set Photography:** Shooting photography in natural, outdoor settings can add an earthy feel to a brand or product and can be used for advertisement campaigns for outdoor brands, wellness products or eco-friendly items. ### Who This Affects Most - **Beauty and Personal Care:** The use of vibrant face paint in creative advertising can capture a younger, more playful target audience and create buzz around new beauty and personal care products. - **Fashion and Apparel:** Incorporating floral and flowy pieces in clothing lines can target consumers who want a unique and relaxed style and can be marketed towards summer wear, beach/ resort attire and festival clothing. - **Travel and Tourism:** Using nature-set photography can pose as a marketing strategy for destination locations or for eco-friendly retreats, emphasizing nature-based tourism. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md)