# Peaceful Holiday Ads IKEA's Take A Holiday From The Holidays Reminds People to Find Calm By Laura McQuarrie | Published 2023-11-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays References: [designtaxi](https://designtaxi.com/news/425684/IKEA-Invites-Shoppers-To-Take-A-Holiday-From-The-Holidays-In-Festive-Spot/)  The joyous holidays often bring feelings of overwhelm and stress to the season and [IKEA](https://www.trendhunter.com/trends/seasons-eatings-at-ikea) is recognizing this with its [latest series of ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad) that invite people to Take A Holiday From The Holidays. These festive spots depict people taking breaks from all the festivities and finding peace and tranquility in their surroundings. In one short, 15-second spot called Bathroom, a woman escapes the madness of a holiday party to find a brief moment of calm in a quiet bathroom, where she sinks her feet into a plush bath mat. Set to the tune of I Think We’re Alone Now, the ads from [IKEA Canada](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) remind people how easy it can be to recenter themselves during the chaos of family gatherings, parties and New Year's Eve celebrations. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 58% | Activity: 17% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Peaceful Holidays:** More brands will create ads that promote finding peace and tranquility during the chaotic holiday season. - **Escaping Festivities:** Ads will feature people taking breaks from holiday parties and events to find moments of calm in unexpected places. - **Recentering During Chaos:** Brands will emphasize the importance of self-care and recentering during the overwhelming nature of family gatherings and celebrations. ### Sectors Adopting This - **Retail:** Retailers can provide products and services that help consumers create peaceful and calm environments during the holiday season. - **Hospitality:** Hotels and resorts can promote holiday getaways as a way for people to escape from the chaos and find tranquility in new surroundings. - **Wellness:** Wellness industry can offer solutions and services that support individuals in recentering and finding inner peace during the holiday rush. ## Related on Trend Hunter - [Festive Showroom Eateries](https://www.trendhunter.com/trends/seasons-eatings-at-ikea.md) - [Meditative Trash Campaigns](https://www.trendhunter.com/trends/trash-time-out.md) - [Stress-Free Holiday Lounges](https://www.trendhunter.com/trends/holiday-oasis-lounge.md) - [Stress-Reducing Garbage Initiatives](https://www.trendhunter.com/trends/trash-time-out-campaign.md) - [Halloween Essentials Campaigns](https://www.trendhunter.com/trends/halloween-essentials.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)