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# Abnormal Oral Alphabets
Takayuki Ogawa Created A Typeface Out of Realistic Looking Mouths

By Alyson Wyers | Published 2014-07-17 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/takayuki-ogawa
References: [designtaxi](http://designtaxi.com/news/367289/Creepy-Alphabet-Of-Letters-Formed-With-Expressive-Mouths-Teeth-And-Tongues/) & [ufunk.net](http://www.ufunk.net/artistes/oralphabet/)

This unsettling artistic alphabet designed by Takayuki Ogawa is made out of expressive mouths and other oral components. 'Oral:phabet' is arranged in a wooden case, taking a physical form rather than just a graphic one that could only be viewed online. The white sculptures have pink embellishments, but are otherwise very sterile looking. The white-painted lips have a particularly unusual esthetic.

The alphabet Takayuki Ogawa created uses very realistic models of mouths, teeth and tongues. The images from this project show the sculptural alphabet and its crate from a variety of angles. The strange typography imagined by the Japanese artist follows on the concept of humanistic typefaces, but in a more physical and orally-fixated way.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 59% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What's Driving This Trend

- **Realistic Sculptural Typography:** The trend of creating typographic designs using realistic mouth, teeth and tongue sculptures presents disruptive innovation opportunities in the art and design industry.
- **Physical Expression in Typography:** The trend of using physical forms and tactile elements in typographic designs opens up disruptive innovation opportunities in the print and advertising industries.
- **Humanistic Oral Aesthetics:** The trend of incorporating oral components in typography explores disruptive innovation opportunities in the fields of fashion, cosmetics, and branding.

### Who This Affects Most

- **Art and Design:** The art and design industry can leverage the realistic sculptural typography trend to create unique and immersive artworks and installations.
- **Print and Advertising:** The print and advertising industry can embrace the trend of using physical expression in typography to create captivating and interactive print campaigns.
- **Fashion, Cosmetics, and Branding:** The fashion, cosmetics, and branding industries can explore the trend of humanistic oral aesthetics to create visually striking and memorable brand experiences.

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