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# Rundown Circumstantial Photoshoots
The Takashi Homma Tokyo Decadence Editorial is Urbanized

By Gil Cohen | Published 2012-12-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/takashi-homma-tokyo-decadence
References: [anneofcarversville](http://www.anneofcarversville.com/living/2012/11/28/manami-takami-takashi-homma-purple-fashion-fall-2012-tokyo-d.html) & [purple.fr](http://www.purple.fr/)

Featuring model Manami Takami, the Takashi Homma Tokyo Decadence editorial for the [Purple Fashion Fall 2012](https://www.trendhunter.com/trends/auteur-studios-fall-2025) magazine contrasts [high fashion with rundown surroundings](https://www.trendhunter.com/trends/dirty-looks).

Using less than savory establishments as the backdrop for this photoshoot, photographer Takashi Homma shows what it would look like if a [fabulously dressed model wore designer garments](https://www.trendhunter.com/trends/back-to-the-city) in the more rundown parts of Tokyo. Styled by Chiharu Dodo, the ensembles include an unblemished cream-white coat, crisp blouses and lace dresses which are more often seen walking down the shopping district than leaning over the table at a bar. Yet with her unimposing modelling, Manami Takami somehow makes the looks blend with her surroundings.

The Takashi Homma Tokyo Decadence editorial luxuriates decay.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 70% | Activity: 62% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Fashion and Urban Decay:** Opportunity for designers and photographers to explore contrasts between high fashion and rundown urban settings.
- **Unconventional Fashion Shoots:** Opportunity for photographers to experiment with less traditional locations for fashion editorials.
- **Blending in with the Environment:** Opportunity for models to showcase adaptability by incorporating their surrounds into their looks during photoshoots.

### Who This Affects Most

- **Fashion:** Opportunity for fashion designers to create garments that thrive in contrast to their surroundings.
- **Photography:** Opportunity for photographers to explore unconventional locations as backdrops for high fashion editorials.
- **Advertising:** Opportunity for advertisers to showcase their products or services in a unique way by contrasting them with their environment.

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