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# Divine Drawer-Like Cartons
Taj Mahal Tea Packaging Invites Access in a Sophisticated Way

By Amelia Roblin | Published 2014-01-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/taj-mahal-tea-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/01/taj-mahal-tea-student-project.html) & [behance.net](https://www.behance.net/gallery/Tea-bag-packaging/6133099)

The design of Taj Mahal Tea packaging is quite different than you're probably used to. It isn't a box with a flap that presents a finicky access point for infusions in sachets; instead, Gargee Thakkur of India seems to have modeled the boxes on cabinet drawers. This concept begins to separate itself from the usual throw-away carton and strives to become a piece of furniture in your kitchen.

Each example of Taj Mahal Tea packaging includes a set of three compartments that are filled with [different flavors in paper pouchs](https://www.trendhunter.com/trends/piper-leafs-24-teas-of-advent-calendar). Little semicircular holes have been made into the tops of the folded card pockets, indicating that a simple pull with your finger will open up the [elegantly and exotically illustrated boxes](https://www.trendhunter.com/trends/good-to-read).

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 90% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Drawer-like Packaging:** The innovative design of Taj Mahal Tea packaging, inspired by cabinet drawers, offers a unique and sophisticated way to access tea sachets.
- **Functional Packaging:** The use of compartments and easy access points in Taj Mahal Tea packaging showcases the trend towards packaging that serves multiple purposes.
- **Sustainable Packaging:** Taj Mahal Tea packaging's durable design and potential for reuse demonstrates a growing demand for eco-friendly packaging solutions.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can explore drawer-like packaging concepts to enhance product presentation and convenience for consumers.
- **Home Decor:** Home decor industry can incorporate the concept of drawer-like packaging to create functional and visually appealing storage solutions for kitchen and pantry items.
- **Packaging and Printing:** The packaging and printing industry can explore innovative designs like drawer-like cartons to provide unique and customized packaging solutions for various products.

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- [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md)
