# Cocktail-Focused Scotch Whiskies Taisteal Whiskey Aims to Break Whiskey Traditions By Justin Lam | Published 2018-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taisteal-whiskey References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/10/single-malt-scotch-whisky-taisteal-is-ready-to-mingle/) & [taisteal](https://www.taisteal.co.uk/) Single malt Scotch whiskey is rarely considered when crafting cocktails, but Taisteal whiskey is hoping to be the exception by positioning itself as a spirit for blending. Specifically targeting the cocktail scene, this whiskey has already cracked into Hong Kong. According to Joe Milner, managing director of Hong Kong-based wine and spirits company [Milestone Beverages](https://www.trendhunter.com/trends/stateless-whiskey), “Traditionally, whisky enthusiasts would consider it wrong to put a [single malt Scotch](https://www.trendhunter.com/trends/colder-months) into a cocktail. Taisteal is here to change that perception by providing Millennials a pass to enjoy single malts." The release of Taisteal whiskey follows a growing [cocktail craze](https://www.trendhunter.com/trends/whisky-cocktails) that aims to undermine the perceptions commonly held by whiskey purists. Aimed more towards younger drinkers, Taisteal whiskey wants to provide Millennials with the opportunity to enjoy exceptional scotch within conforming to antiquated traditions of the category. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 15% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cocktail-focused Scotch Whiskies:** Taisteal Whiskey aims to disrupt the traditional perception of single malt Scotch whiskey as not suitable for cocktails. - **Blending Single Malts:** Taisteal Whiskey taps into the trend of blending single malt Scotch whiskey with other ingredients to create innovative cocktails. - **Appealing to Millennials:** Taisteal Whiskey targets Millennials by offering them a way to enjoy single malt Scotch whiskey in a way that aligns with their preferences. ### Where This Applies - **Beverage Alcohol:** The cocktail-focused Scotch whiskey trend presents disruptive innovation opportunities for the beverage alcohol industry to create new products and marketing strategies. - **Hospitality:** The rise of cocktail-focused Scotch whiskies opens up disruptive innovation opportunities within the hospitality industry, as bars and restaurants can cater to the demand for unique whiskey cocktails. - **Whiskey and Spirits:** The emergence of cocktail-focused Scotch whiskies poses disruptive innovation opportunities for the whiskey and spirits industry to expand its consumer base by appealing to younger drinkers. ## Related on Trend Hunter - [Twist-and-Mix Cocktails](https://www.trendhunter.com/trends/twist-mix-cocktails.md) - [Summer-Ready Elevated Cocktail Experiences](https://www.trendhunter.com/trends/summer-cocktail-culture.md) - [Holiday-Ready Whisky Cocktails](https://www.trendhunter.com/trends/holidayready-whisky-cocktails.md) - [Fall-Ready Scotch Whisky Cocktails](https://www.trendhunter.com/trends/scotch-whiskey-cocktail1.md) - [Approachable Sweet Whiskey Spirits](https://www.trendhunter.com/trends/ballantines-sweet-blend.md) - [Cold-Weather Whisky Cocktails](https://www.trendhunter.com/trends/coldweather-whisky-cocktail.md) - [BBQ Cocktail Kits](https://www.trendhunter.com/trends/bbq-cocktail-kit.md) - [Refreshing Whisky Cocktails](https://www.trendhunter.com/trends/whitebox-whisky-highball.md) - [Summer-Ready Scotch Whisky Cocktails](https://www.trendhunter.com/trends/scotch-whiskey-cocktails.md)