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# Personalized Sports Footwear
The IMOTANA Tailormade Soccer Shoes Offer the Perfect Fit

By Michael Hemsworth | Published 2021-07-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tailormade-soccer-shoes
References: [thegadgetflow](https://thegadgetflow.com/portfolio/imotana-tailormade-soccer-shoes-offer-a-perfect-fit-thanks-to-the-app-that-3d-scans-your-feet/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [get.imotana](https://get.imotana.com/uk/?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow)

The IMOTANA tailormade soccer shoes are an agile footwear solution for players looking to maximize their performance and enjoy a completely comfortable experience when on the pitch. The shoes are constructed by utilizing a [3D configurator](https://www.trendhunter.com/trends/customfit-3d-printed-shoes) that will map the wearer's foot to ensure that there is a 100% perfect fit no matter what the length, width or volume of foot the person has. This results in a higher level of comfort, but could also work to reduce the occurrence of injuries and blisters to boot.

The IMOTANA tailormade soccer shoes are constructed with an [upper knit](https://www.trendhunter.com/trends/mind-001-1) that enables them to maintain an overall lightweight design that comes in at just 200-grams. This makes the footwear perfect for both wear as well as being carried between locations.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 70% | Activity: 27% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Tailormade Footwear:** The trend of tailormade footwear using 3D technology offers disruptive innovation opportunities for personalized fit in a variety of sports.
- **3D Foot Mapping:** The trend of 3D foot mapping for custom footwear creates disruptive innovation opportunities for personalized fit and improved performance.
- **Lightweight Sports Footwear:** The trend towards lightweight sports footwear creates disruptive innovation opportunities for enhanced performance and mobility.

### Where This Applies

- **Athletic Footwear:** The athletic footwear industry may benefit from tailormade 3D technology for personalized fit and improved performance.
- **Sports Equipment:** The sports equipment industry could benefit from 3D foot mapping technology for increased customization and personalization of products.
- **Sports Medicine:** The sports medicine industry may benefit from tailormade footwear technology for injury prevention and improved athlete performance.

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