# Pastel Co-Branded Sportswear Aimé Leon Dore and New Balance Drop a Tailor-Made Collection for SS19 By Amy Duong | Published 2019-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tailormade-collection References: [hypebeast](https://hypebeast.com/2019/4/aime-leon-dore-new-balance-997-collab-lookbook) & [aimeleondore](https://www.aimeleondore.com/) Streetwear imprint Aimé Leon Dore works in collaboration with sportswear label [New Balance](https://www.trendhunter.com/trends/new-balance-1000) on the new tailor-made collection designed for the Spring/Summer 2019 season. The joint effort results in a selection of apparel; pieces and two vibrant running sneakers, preparing for the warmer seasons appropriately. The colorful options are informed on [retro designs](https://www.trendhunter.com/trends/aged-well), color-blocking details, and vintage logo accents as well. Some of the shirts and sweaters are adorned in New Balance's old slogan that reads "The Intelligent Choice," as a further nod to previous eras. The collaborative footwear features the [signature 997 silhouettes](https://www.trendhunter.com/trends/9975-easter) in a tonal blue, purple, pink, green, and yellow, amongst a gray canvas. It is constructed from high-quality pebbled leather materials and suede across the multi-tonal uppers. The sportswear includes long sleeve tops, running shorts, cardigans, and more. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Clothing:** Opportunity for more collaborations between fashion and sportswear brands to create unique and innovative designs for consumers. - **Retro-inspired Designs:** A trend towards incorporating vintage logos, color-blocking, and retro silhouettes in modern clothing and footwear collections. - **Vibrant Running Sneakers:** The use of bold and colorful sneakers in sportswear collaborations may continue to be popular among consumers seeking unique and eye-catching footwear options. ### Sectors Adopting This - **Fashion:** Potential for fashion brands to collaborate with sportswear companies to create stylish and functional clothing and footwear collections. - **Sportswear:** Opportunity for sportswear companies to expand their target market and reach consumers interested in stylish and fashion-forward athletic wear. - **Footwear:** Growing demand for unique and innovative sneaker designs may lead to more collaborations between fashion and sportswear brands in the footwear industry. ## Related on Trend Hunter - [Revived Retro Collaborative Sneakers](https://www.trendhunter.com/trends/new-balance-1000.md) - [Dynamic Vibrant Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-2.md) - [Collaborative Vibrant Sneaker Models](https://www.trendhunter.com/trends/rc56-sneaker.md) - [Stealthy Chunky Collaborative Sneakers](https://www.trendhunter.com/trends/new-balance-1000-sneaker.md) - [Vibrant Sportswear Lines](https://www.trendhunter.com/trends/made-in-usa-season-3.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Rich Green Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-993-1.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md)