# Customized D2C Dog Meals Tailored is a D2C Personalized Dog Food Brand By Laura McQuarrie | Published 2020-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tailored-dog-food References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-tailored-a-new-direct-to-consumer-personalized-dog-food-brand-worth-barking-about-301061770.html) & [TailoredPet](https://www.TailoredPet.com) A dog's diet is as unique as a pet's personality and [Tailored Pet Nutrition](https://www.trendhunter.com/trends/tailored-spirits-experimental-series) is a new direct-to-consumer brand that's set on delivering personalized pet food to customers. Appealing to the modern pet parent, Tailored was created by a group of pet nutrition experts and pet parents who set out to address a specific problem—there are overwhelming choices in the pet food aisle and pet owners often leave feeling more confused about the right choices. Tailored suggests [personalized pet food recipes](https://www.trendhunter.com/trends/foodback-loop) by starting with a short quiz that considers factors like a pet's breed and unique needs. With fast, free shipping, customers will receive perfectly tailored meals via subscription. To make the switch to a [DTC](https://www.trendhunter.com/trends/puppyspecific-formula) brand even more appealing, Tailored prices its products to compete with specialty retail brands. Image Credit: Tailored Pet Nutrition ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Pet Nutrition:** Customizing pet food based on a pet's specific needs and preferences is a disruptive innovation opportunity for the pet food industry. - **Direct-to-consumer Pet Food:** Cutting out traditional retail channels and delivering pet food directly to customers can disrupt the pet food industry and offer convenience to pet owners. - **Subscription-based Pet Food Services:** Providing pet food through subscription services offers a convenient and hassle-free option for pet owners, leading to a potential disruption in the pet food market. ### Sectors Adopting This - **Pet Food:** The pet food industry has an opportunity to embrace personalized nutrition and direct-to-consumer models to cater to the evolving needs of pet owners. - **E-commerce:** The e-commerce industry can leverage the rise of direct-to-consumer pet food brands to expand their customer base and offer convenient solutions for pet owners. - **Subscription Services:** The subscription services industry has an opportunity to tap into the pet food market by offering tailored and convenient subscription options for pet owners. ## Related on Trend Hunter - [Personalized Pet Nutrition](https://www.trendhunter.com/trends/feed-right.md) - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md) - [Custom Therapeutic Pet Diets](https://www.trendhunter.com/trends/therapeutic-pet-diet.md) - [AI-Powered Pet Diets](https://www.trendhunter.com/trends/side-by-side-pet.md) - [Custom Grain-Free Pet Foods](https://www.trendhunter.com/trends/activa-custom.md) - [Premium D2C Pet Food](https://www.trendhunter.com/trends/premium-pet-food-brand.md) - [Custom Puppy Food Diets](https://www.trendhunter.com/trends/goodwoofsg.md) - [Deliverable Human-Grade Dog Food](https://www.trendhunter.com/trends/humangrade-dog-food.md) - [Subscription-Sourced Dog Foods](https://www.trendhunter.com/trends/hello-fresh.md)