# Football-Themed Social Media Campaigns Pepsi Launched Its New 'Tailgate in a Box' Promotion By Daniel Johnson | Published 2020-08-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tailgate-in-a-box References: [marketingdive](https://www.marketingdive.com/news/pepsi-delivers-tailgate-in-a-box-to-football-fans-hankering-for-game-day/584016/) & [pepsico](https://www.pepsico.com/) [Pepsi](https://www.trendhunter.com/trends/refresh-the-game-campaign) created its new '[Tailgate in a Box](https://www.trendhunter.com/trends/tablegate-and-tailgate-bundles)' promotion, which will distribute kits to football fans, which are intended to improve the tailgate experiences of fans. The kits included in the 'Tailgate in a Box' promotion consists of am outdoor projector, customized cornhole games, as well as various Pepsi products. The items are contained in a 16-square-foot box and contain approximately $5,000 USD of products. A total of 20 kits will be made for fans, who can enter to win through a microsite. The beverage brand also paved a front yard for [New York Jets](https://www.trendhunter.com/trends/hellmanns-field-goal-challenge) fans as part of social video promotions. The yard will now also feature a grill, inflatable jet, and more. Pepsi also had Curtis Martin, a former player record a message for the fans. Image Credit: Pepsi ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 28% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Tailgate Experiences Enhancement:** Creating tailgate kits that include innovative products can enhance the tailgating experiences of football fans. - **Social Media Promotions:** Using social media campaigns to engage football fans and promote brand-new products like 'Tailgate in a Box'. - **Customized Consumer Experiences:** Personalized promotions like the front yard for New York Jets fans can create unique experiences for consumers. ### Who This Affects Most - **Beverage:** Beverage companies can create innovative kits and promotions to enhance consumer experiences and promote their products. - **Outdoor Entertainment:** Companies that offer outdoor entertainment products like projectors and games for tailgating can collaborate with brands to provide customized kits. - **Sports Marketing:** Sports marketing agencies can utilize social media campaigns and personalized experiences to engage fans and promote their clients. ## Related on Trend Hunter - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Football-Watching Tiny Homes](https://www.trendhunter.com/trends/18-week-pack.md) - [Sporty Fridge TVs](https://www.trendhunter.com/trends/fridge-tv.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md)