# Branded Tailgate Contests Bush's Baked Beans and Peyton Manning Debut Tailgate Contest By Grace Mahas | Published 2023-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tailgate-contest References: [bushsmanningthegrill](http://www.bushsmanningthegrill.com)  [Bush's Baked Beans](https://www.trendhunter.com/trends/peyton-canning) is teaming up with football legend Peyton Manning to offer fans the ultimate grilling experience this fall. Fans now have the chance to enter a contest for a [private tailgate](https://www.trendhunter.com/trends/tailgate-inspired-rv) in Knoxville, TN, where Peyton Manning will be [manning the grill](https://www.trendhunter.com/trends/solo-stoves), serving up delicious food featuring Bush's Baked Beans. The lucky winner will also receive tickets to the game, a year's supply of Bush's Baked Beans, and a new grill from BBQGuys.com. Even if fans don't win the grand prize, there are still exciting opportunities to score Peyton-approved "Dad Packs." Twenty contest runners-up will receive these packs, filled with Bush's and BBQGuys signature merchandise and grilling essentials, ensuring they can enjoy their own grilling adventures with a touch of Peyton Manning's style. This partnership between Bush's Baked Beans and Peyton Manning brings together the love of grilling and football, providing fans with a unique tailgating experience. With the chance to enjoy mouthwatering food, quality merchandise, and the thrill of being in the presence of a football icon, this contest is a must-enter for fans looking to elevate their grilling game and create lasting memories. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 68% | Freshness: 16% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Contests:** Brands are partnering with celebrities to host contests for fans, promoting products and experiences. - **Tailgating Experiences:** Tailgating experiences are becoming more high-end and exclusive, offering fans unique opportunities to engage with brands and celebrities. - **Customized Merchandise:** Contest runners-up are receiving personalized merchandise and grilling essentials, creating an opportunity for brands to create more exclusive and customized products. ### Where This Applies - **Food and Beverage:** Food and beverage brands are teaming up with celebrities to offer one-of-a-kind experiences to fans. - **Sports and Entertainment:** Tailgating experiences are becoming more of a staple in sports and entertainment marketing campaigns. - **Merchandising and Retail:** Brands are using personalized merchandise as a way to incentivize contest runners-up and create more engaging experiences for fans. ## Related on Trend Hunter - [Talking Can Openers](https://www.trendhunter.com/trends/peyton-canning.md) - [Humorous Beans-Forward Campaigns](https://www.trendhunter.com/trends/ticket-exchange.md) - [Dream Job Chili Commissioners](https://www.trendhunter.com/trends/chili-commissioner.md) - [Giant Barrel Cabins](https://www.trendhunter.com/trends/bushs-beans-national-park-foundation.md) - [Fan-Created Commercial Contests](https://www.trendhunter.com/trends/bushs-beans.md) - [Personalized Keepsake Cans](https://www.trendhunter.com/trends/your-fam-on-a-can.md) - [Pantry Organization Giveaways](https://www.trendhunter.com/trends/bushs-beans-and-the-home-edit.md) - [Sponsored Tailgating Events](https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck.md) - [Swicy Cowboy Boots](https://www.trendhunter.com/trends/beanbq-boots.md)