# Customizable Football Candles The Homesick x Bud Light Tailgate Candle Creates a Cozy Game Day By Laura McQuarrie | Published 2021-09-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tailgate-candle References: [prnewswire](https://www.prnewswire.com/news-releases/make-game-day-every-day-with-the-new-homesick-x-bud-light-tailgate-candle-301381870.html) & [homesick](https://homesick.com/) The Homesick x [Bud Light](https://www.trendhunter.com/trends/kickoff-beers) Tailgate Candle helps to make football season a little more cozy at home by sharing sporty scents. As the partnering brands describe, "The fragrance features a blend of familiar football staples: lawn chairs, hops, and fresh jersey; grass, bleachers, and dried face paint; cedar, ol' pigskin, and smoked charcoal." The candle is packaged in a jar that reminds of a beer can and it's complete with Bud Light's signature blue color. Fans will appreciate that the official beer sponsor of the [NFL](https://www.trendhunter.com/trends/igloo) created a special way to make game days even more special this year. Perfect for gifting, The Homesick x Bud Light Tailgate candle can even be personalized with a custom message for an additional cost. This keepsake has the potential to preserve memorable quotes, memories of favorite players and much more. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 53% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What's Driving This Trend - **Tailgate-inspired Candles:** There is a potential to create a line of scented candles inspired by different tailgate parties and events - **Personalized Candle Gifts:** The trend for personalized candle gifts could be applied to other sports teams, fandoms, or similar events - **Sports Merchandising:** There is potential to create more sport-inspired scents and merchandising opportunities using elements of the game ### Who This Affects Most - **Candle Industry:** The candle industry could benefit by extending its offerings of candles inspired by various sports and event themes - **Sports Merchandising Industry:** Sports merchandising could use scents as part of their branding strategy - **Gift Industry:** The gift industry can create more customizable and personalized gifts with scents like candles that bring back memories ## Related on Trend Hunter - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Football-Themed Collectible Candles](https://www.trendhunter.com/trends/candle-collection-1.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Laundry-Inspired Candles](https://www.trendhunter.com/trends/snuggle-x-homesick.md) - [Festive Winter-Themed Candles](https://www.trendhunter.com/trends/homesick-holiday-candle.md) - [Golf-Inspired Candle Collections](https://www.trendhunter.com/trends/golf-candle.md) - [Game Day-Inspired Shots](https://www.trendhunter.com/trends/game-on-shots.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Snow-Brewed Football Beers](https://www.trendhunter.com/trends/bud-light-blizzard-brew.md)