# Hearty Tailgate-Ready Bowls Genghis Grill Has a New Tailgate Bowl for Football Season By Katherine Pendrill | Published 2022-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tailgate-bowl References: [fsrmagazine](https://www.fsrmagazine.com/content/genghis-grill-introduces-new-tailgate-bowl) & [youtube](https://www.youtube.com/watch?v=BoKbzUKAKV8)  Football season is back and [Genghis Grill](https://www.trendhunter.com/trends/dr-praegers-plantbased-chickn) is looking to score a touchdown with its new Tailgate Bowl. Perfect for game day, the new Tailgate Bowl is a hearty dish that pairs will be an ice cold beer (or two). The new dish starts with a homemade potato hash smothered with a scratch-made creamy cheese sauce and topped with a blend of [Johnsonville](https://www.trendhunter.com/trends/oktoberfest-beer-brats) Beer Bratwurst sausages, spicy dragon onions, mushrooms, and roasted hatch green chiles. To complete the meal, guests can pair their Tailgate Bowl with [Miller Lite](https://www.trendhunter.com/trends/pringles-x-miller-lite) drafts for just $3. As Gregg Majewski, Chief Executive Officer at Genghis Grill, describes the new offering, “It’s tailgate season, and half the fun is the delicious food and a perfect draft beer. Our chef-curated bowl blends all the classic American flavors you’d expect from game-time but with a uniquely Genghis twist." Image Credit: Genghis Grill ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 10% | Activity: 38% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Tailgate Food Bowls:** Opportunity for restaurants to create their own signature tailgate food bowls for football season. - **Beer Pairing Menus:** Opportunity for restaurants and bars to create beer pairing menus for football season to enhance the tailgate experience. - **Customizable Menu Items:** Opportunity for restaurants to offer customizable menu items for tailgaters who want to create their own personalized bowls or dishes. ### Who This Affects Most - **Restaurant Industry:** Restaurants can capitalize on the popularity of tailgating and football season by offering new and creative tailgate menu items. - **Beer Industry:** Bars and restaurants can collaborate with local breweries or offer beer pairing menus to attract more football fans during tailgate season. - **Catering Industry:** Catering companies can offer tailgate party packages and customizable food options for groups of football fans who want to tailgate at home. ## Related on Trend Hunter - [Garden-Fresh Cauliflower Bowls](https://www.trendhunter.com/trends/buddhas-garden-bowl.md) - [Plant-Based Protein Options](https://www.trendhunter.com/trends/dr-praegers-plantbased-chickn.md) - [Tailgaiting Meal Boxes](https://www.trendhunter.com/trends/blue-apron-tailgating-box.md) - [Football-Themed Tailgate Meals](https://www.trendhunter.com/trends/tailgate-meal.md) - [Thai-Inspired Chicken Bowls](https://www.trendhunter.com/trends/bangkok-chicken-bowl.md) - [Budget-Friendly Tailgating Menus](https://www.trendhunter.com/trends/krystal-football-season-promotions.md) - [Tailgate Takeout Meals](https://www.trendhunter.com/trends/ultimate-tailgate-bundles.md) - [Superbowl Restaurant Promotions](https://www.trendhunter.com/trends/tailgatetogeaux.md) - [Game Day-Inspired Shots](https://www.trendhunter.com/trends/game-on-shots.md)