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# Hair-Raising Headwear
The 'Taiknam Hat' Rises in Response to Electrosmog

By Marissa Brassfield | Published 2009-03-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/taiknam-hat
References: [talk2myshirt](http://www.talk2myshirt.com/blog/archives/1676) & [taiknamhat.net](http://www.taiknamhat.net/)

The 'Taiknam Hat' by Ricardo Nascimento, Ebru Kurbak and Fabiana Shizue is fierce, both in form and function. First of all, it's [feathered](https://www.trendhunter.com/trends/shearling-style-hat). And those feathers respond to the ambient [electrosmog](https://www.trendhunter.com/trends/mobile-emf-protection), specifically that which is emitted from [cell phones](https://www.trendhunter.com/trends/slnt-faraday-phone-sleeve).

Wearing the 'Taiknam Hat' then becomes a moving art piece. As the wearer speaks on their cell phone--or is surrounded by others who do the same--the feathers rise and fall. The designers say that this hair-raising feature is inspired by the horripilation instinct in living creatures, which is a direct reaction to stress or irritation. In humans, we get goosebumps, while cats and birds fluff up their fur and feathers to appear larger.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 27% | Activity: 84% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Electrosmog Awareness:** Developing solutions to protect people from electrosmog through innovative designs.
- **Interactive Wearables:** Creating wearable technology that interacts with the environment to deliver personal experiences.
- **Biologically Inspired Design:** Incorporating nature's principles and patterns into technological advancements for unique and functional outcomes.

### Sectors Adopting This

- **Fashion:** Integrating technology into fashion designs for interactive, adaptive, and sustainable clothing.
- **Health & Wellness:** Creating health wearables that detect and counteract environmental stressors and improve overall well-being.
- **Consumer Electronics:** Developing consumer electronics that prioritize the user's health and well-being by reducing harmful environmental factors.

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