# Sponsored Post Social Apps The Fashionable Tagly App Showcases Customized Lifestyle Brand Content By Alyson Wyers | Published 2016-03-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tagly-app References: [techcrunch](http://techcrunch.com/2016/03/11/new-app-tagly-bets-on-connecting-consumers-with-brand-content/?ncid=rss) & [taglyapp](http://taglyapp.com/) Moving away from the idea that the best strategies in content marketing are user-generated, the Tagly app instead compiles branded content in one convenient app. For people who buy into [sponsored content in social media](https://www.trendhunter.com/trends/viberse-app), this marketing-friendly social platform -- which is compatible for both Android and iOS devices -- specifically focuses on [fashion and lifestyle brands](https://www.trendhunter.com/trends/hangr). Users can choose what they see from their favorite brands, from sales and events to news and products. The [personalized feed](https://www.trendhunter.com/trends/personalized-article-discovery-app) acts as a sponsored "social stylist" providing a collection of curated posts twice a day. The Tagly app includes ads from companies you already like and new ones to discover. There is a sharing feature as well so you can chat in-app. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Branded Content:** Disruptive innovation opportunity: Create a platform that compiles branded content from various industries, providing users with a personalized feed of their favorite brands' content. - **Marketing-friendly Social Platform:** Disruptive innovation opportunity: Develop a social media platform that specifically caters to marketing and advertising needs, allowing brands to easily reach their target audience. - **Curated Content:** Disruptive innovation opportunity: Build a platform that curates content based on users' preferences and interests, delivering personalized and relevant content directly to their feed. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce a fashion-focused app that showcases customized lifestyle brand content, helping users stay up-to-date with the latest fashion trends and offerings. - **Lifestyle:** Disruptive innovation opportunity: Create a lifestyle-focused social app that aggregates branded content, allowing users to discover and engage with their favorite lifestyle brands in one convenient platform. - **Social Media:** Disruptive innovation opportunity: Develop a social media platform that integrates sponsored content and curated posts, providing a seamless and engaging user experience while generating revenue for brands. ## Related on Trend Hunter - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Focused Fashion Feeds](https://www.trendhunter.com/trends/clone.md) - [Shoppable Hybrid Apps](https://www.trendhunter.com/trends/lemon8.md) - [Interactive Content Sharing](https://www.trendhunter.com/trends/stik-app.md) - [On-Demand Content Creation Apps](https://www.trendhunter.com/trends/social-agent.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Beauty-Focused Shopping Apps](https://www.trendhunter.com/trends/live-shopping-app.md) - [Social Media-Inspired Retail Apps](https://www.trendhunter.com/trends/depop-outfits.md) - [Viral Social Shopping Apps](https://www.trendhunter.com/trends/claim-app.md)