# Sprawling Fashion Ads Bianca Balti and Anouck Lepere Get Comfy for Cesare Paciotti By Going Like Sixty | Published 2009-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tag-team-models-fierce-poses-of-bianca-balti-and-anouck-lepere References: [fashionblog.it](http://www.fashionblog.it/post/7253/campagne-pubblicitarie-primaveraestate-2009-cesare-paciotti) & [cesarepaciotti.it](http://www.cesarepaciotti.it/) For his Spring/Summer 2009 collection, [shoe and bag designer](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) Cesare Paciotti stretched out top models Bianca Balti and Anoucke Lepere to [show his creations](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). It’s odd to see such emphasis put on the models, but their poses, with arms and legs seemingly everywhere, seem to successfully draw the eye to the photography of Mario Sorrenti. Cesare Paciotti is quite fond of showing models relaxing in his designs. Check out a commercial above that showcases a male relaxing in [a pair of Paciotti shoes](https://www.trendhunter.com/trends/sergio-rossi). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Outdoor Fashion Ads:** Opportunity for brands to showcase fashion products in outdoor settings, capturing consumer attention and creating immersive experiences. - **Unconventional Model Poses:** Brands can experiment with unconventional model poses to create visually striking and memorable advertisements. - **Emphasis on Relaxation:** Brands can capitalize on the trend of emphasizing relaxation in fashion advertisements to cater to consumers seeking comfort and leisure. ### Where This Applies - **Fashion:** Fashion brands can leverage the trend of outdoor fashion ads to differentiate themselves and attract a wider audience. - **Advertising:** Advertising agencies can explore the use of unconventional model poses to bring a fresh and unique perspective to their campaigns. - **Footwear:** Footwear brands can tap into the trend of emphasizing relaxation in their advertisements to position their products as comfortable and stress-free options. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md)