# Branded Racing Smartwatches This New TAG Heuer Timepiece is Built with Driver Needs in Mind By Michael Hemsworth | Published 2024-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tag-heuer-timepiece References: [yankodesign](https://www.yankodesign.com/2024/08/23/tag-heuer-connected-calibre-e4-45mm-x-oracle-red-bull-racing-edition-is-more-than-a-smartwatch/?utm_source=rss&utm_medium=rss&utm_campaign=tag-heuer-connected-calibre-e4-45mm-x-oracle-red-bull-racing-edition-is-more-than-a-smartwatch) & [tagheuer](https://www.tagheuer.com/us/en/timepieces/discover/special-editions/45-mm/SBR8A80.EB0365.html)  This new [TAG Heuer](https://www.trendhunter.com/trends/tag-heuer-monaco-chronograph-night-driver) timepiece has been unveiled by the brand as its latest smartwatch that's engineered with the needs of drivers and fans alike in mind to provide them with the perfect way to keep time. The TAG Heuer Connected Calibre E4 45MM x [Oracle](https://www.trendhunter.com/trends/clear-x-oracle-red-bull-racing) Red Bull Racing Edition is constructed with a 45mm [grade 2 titanium case](https://www.trendhunter.com/trends/casio-gshock-mrgb2100r2a) with a DLC coating, which gives it a darker profile and impressive durability. The watch is equipped with a 1.39-inch OLED screen to help users intuitively navigate the interface, while also allowing them to toggle between different watch faces, layouts and more. The TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition is rated to deliver up to 24-hours of use per charge and is available starting this month for $1,950. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 64% | Activity: 7% | Freshness: 27% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Smartwatch Customization:** The ability to toggle between different watch faces and layouts introduces unprecedented personalization options for users. - **Durable Smartwear:** Constructing smartwatches from durable materials like grade 2 titanium and applying DLC coatings offer enhanced longevity and ruggedness. - **Extended Battery Life:** Providing up to 24 hours of use per charge in smartwatches addresses one of the most persistent user pain points regarding battery life. ### Where This Applies - **Luxury Wearables:** Integrating high-end materials and advanced features in devices appeals to consumers seeking premium lifestyle accessories. - **Automotive-themed Gadgets:** Creating timepieces tailored to automotive enthusiasts blends fashion with the functionality of smart devices for a niche market. - **Consumer Electronics:** Innovating in the smartwatch sector with advanced materials and customizable interfaces highlights significant growth in multifunctional devices. ## Related on Trend Hunter - [Professional Race Fan Smartwatches](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e5-x-formula-1-edition.md) - [Race-Inspired Smartwatch](https://www.trendhunter.com/trends/connected-calibre-e5.md) - [Dual-Time Motorsport Watches](https://www.trendhunter.com/trends/tag-heuer-carrera-chronograph-extreme-sport.md) - [Precision Performance Watches](https://www.trendhunter.com/trends/tag-heuer-x-new-balance.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [Collaborative Racing-Themed Timepieces](https://www.trendhunter.com/trends/formula-1-kith.md) - [Golfing-Ready Smartwatch Models](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e5.md) - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md) - [Collaborative Golfer Smartwatches](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e4-x-malbon-golf-edition.md)