# Watch-Branded Roadsters The TAG Heuer Tesla Roadster is an Eco-Timepiece Triumph By Michael Hines | Published 2010-03-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tag-heuer-tesla-roadster References: [gizmag](http://www.gizmag.com/tesla-tag-heuer-roadster/14398/) & [teslamotors](http://www.teslamotors.com/design/gallery-body.php) Watch out (pun intended), the TAG Heuer Tesla Roadster is here and it's badass. This car is a perfect example of [luxury cross-branding](https://www.trendhunter.com/trends/autodromo-x-mobil-1-group-b-pegasus-edition). TAG Heuer is the ish when it comes to watches, and [Tesla Motors](https://www.trendhunter.com/trends/benly-design-s3000-cyber-watch) owns life in terms of epic eco-cars. The TAG Heuer Tesla Roadster is actually an expensive P.R. stunt for a new TAG Heuer "concept" watch that is going to be unveiled on March 18th. An awesome car to promote a watch. I'm in for the win. Peep the links to learn more. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Cross-branding:** Opportunity for luxury brands to collaborate and create unique products to target high-end consumers. - **Eco-luxury:** Opportunity to merge sustainability and luxury to create eco-friendly high-end products. - **Innovative PR Stunts:** Opportunity to think outside the box and create unique and attention-grabbing PR campaigns. ### Who This Affects Most - **Luxury Watch Industry:** Opportunity to collaborate with other luxury brands to create unique and high-end products - **Automotive Industry:** Opportunity to target eco-conscious luxury consumers through innovative collaborations with luxury brands - **Marketing and Advertising Industry:** Opportunity to create attention-grabbing and innovative PR campaigns for brands and products ## Related on Trend Hunter - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [Sports Car-Branded Watch Designs](https://www.trendhunter.com/trends/aston-martins-formula-one-team.md) - [Dual-Time Motorsport Watches](https://www.trendhunter.com/trends/tag-heuer-carrera-chronograph-extreme-sport.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Premium Hypercar-Inspired Timepieces](https://www.trendhunter.com/trends/tourbillion-hyperwatch.md) - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md) - [Bespoke Automobile Timepieces](https://www.trendhunter.com/trends/mercedes-amg-petronas.md) - [Outback-Inspired Timepieces](https://www.trendhunter.com/trends/aquaracer-solargraph-sundowner.md)