# Luxury Timepiece Smartwatches The TAG Heuer Smartwatch Has Been Unveiled as a Competitive Device By Michael Hemsworth | Published 2015-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tag-heuer-smartwatch References: [damngeeky](http://www.damngeeky.com/2015/09/30/35741/1800-tag-heuer-smartwatch-coming-on-november-9.html) & [tagheuer](http://tagheuer.com) The front runners in the smartwatch industry might just have a new level of competition on their hands with the release of the TAG Heuer Smartwatch, which is set at a price point that suits mid-range budgets. Originally announced back in March, the TAG Heuer Smartwatch has now been revealed in all its glory; the distinct TAG bezel and wrist strap surround the digital face that runs Android OS. Set for a November 9th release, the TAG Heuer Smartwatch is set for sale at just $1,800, which makes it a true competitor for Apple and other smartwatch makers. The previously announced [Hermes](https://www.trendhunter.com/trends/series-11) [Apple Watch](https://www.trendhunter.com/trends/oneplus-watch-3) had many tech and fashion enthusiasts drooling, but with the release of the TAG Heuer Smartwatch, it might sway some more particular watch connoisseurs. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Affordable Luxury Smartwatches:** The TAG Heuer Smartwatch's mid-range price point opens up opportunities for providing luxury smartwatches at a more accessible price. - **Competitive Smartwatch Market:** The release of the TAG Heuer Smartwatch intensifies the competition in the smartwatch industry, driving innovation and improvement among existing players. - **Fashion-tech Collaboration:** The TAG Heuer Smartwatch's fusion of technology and fashion highlights the potential for partnerships between luxury fashion brands and tech companies to create stylish smartwatches. ### Industries Being Reshaped - **Luxury Watches:** The luxury watch industry can explore ways to incorporate smartwatch technology into their product offerings to cater to tech-savvy consumers who desire both style and functionality. - **Consumer Electronics:** The competitive smartwatch market presents opportunities for consumer electronics companies to develop and innovate smartwatch technology to capture market share. - **Fashion and Accessories:** The TAG Heuer Smartwatch's integration of fashion and technology showcases the potential for fashion and accessory companies to venture into the smartwatch market and create stylish wearable tech. ## Related on Trend Hunter - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Collaborative Golfer Smartwatches](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e4-x-malbon-golf-edition.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [High-End Affordable Smartwatches](https://www.trendhunter.com/trends/ticwatch-atlas.md) - [Dual-Time Motorsport Watches](https://www.trendhunter.com/trends/tag-heuer-carrera-chronograph-extreme-sport.md) - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md) - [Stealthy Smartwatch Finishes](https://www.trendhunter.com/trends/the-apple-watch-ultra-2.md) - [Outback-Inspired Timepieces](https://www.trendhunter.com/trends/aquaracer-solargraph-sundowner.md)