# Car-Inspired Mobiles The Tag Heuer Racer Speeds into the Cellphone Market By Kevin Young | Published 2012-03-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tag-heuer-racer References: [racer.tagheuer](http://racer.tagheuer.com/newsletter/) & [freshnessmag](http://www.freshnessmag.com/2012/03/13/tag-heuer-racer-luxury-performance-cellphone-powered-by-android/) The TAG Heuer Racer is a [luxury performance mobile](https://www.trendhunter.com/trends/realme-gt7-pro-racing-edition) that’s taking a dive into the premium cellphone market. TAG Heuer designed this sturdy and timeless cellphone much like its notorious eyewear and watches: stamped with style and functionality. Powered by Android, the TAG Heuer Racer is Swiss engineered for extreme lightness and durability. The TAG Heuer Racer is assembled with a shockproof rubber case equipped with screwed-in titanium and [carbon fiber bridges](https://www.trendhunter.com/trends/chronograph-air-1). The video showcases the advanced creation of the Racer that looks like the assembly of the Batmobile. To no surprise, inspiration came from the [design of cars](https://www.trendhunter.com/trends/aston-martins-formula-one-team) and you can see this on the backside of the phone where it’s sleek and robust. It’s expected to launch in TAG Heuer boutiques and selected retailers in July at a price of $3,700. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Performance Mobiles:** Opportunity for luxury brands to enter the premium cellphone market with high-end, stylish and functional mobile devices. - **Swiss Engineered Smartphones:** Potential for Swiss engineering expertise to enter the smartphone industry, offering extreme lightness, durability, and premium features. - **Car-inspired Technology:** Disruptive innovation opportunity for companies to incorporate automobile design elements into their tech products, creating sleek and robust devices. ### Where This Applies - **Luxury Goods:** Luxury brands can expand their offerings by entering the premium cellphone market and catering to affluent consumers. - **Consumer Electronics:** Smartphone manufacturers can leverage Swiss engineering expertise to create high-quality and durable smartphones with advanced features. - **Automotive:** Opportunity for car companies to partner with technology firms and apply their design principles to developing innovative tech products. ## Related on Trend Hunter - [Collaborative Automotive Luxury Phones](https://www.trendhunter.com/trends/magic7-rsr.md) - [Dual-Time Motorsport Watches](https://www.trendhunter.com/trends/tag-heuer-carrera-chronograph-extreme-sport.md) - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [Celebratory Racer Timepieces](https://www.trendhunter.com/trends/monaco-skeleton-chronograph.md) - [Titanium Racing Watches](https://www.trendhunter.com/trends/chronograph-air-1.md) - [Futuristic Racer Smartphones](https://www.trendhunter.com/trends/infinix-note-40-series-racing-edition.md) - [Racing-Themed Smartphone Models](https://www.trendhunter.com/trends/realme-gt7-pro-racing-edition.md) - [Sleek Automotive Design Smartphones](https://www.trendhunter.com/trends/honor-magic-v2-rsr-porsche-design.md)