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# Celebrity DJ Watches
The TAG Heuer Formula 1 David Guetta Timepiece Captures the DJ's Cool Style

By Malika Renee Butss | Published 2015-08-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tag-heuer-formula-1
References: [luxurylaunches](http://luxurylaunches.com/watches/the-tag-heuer-formula-1-david-guetta-special-edition-launched-at-2450.php) & [ablogtowatch](http://www.ablogtowatch.com/tag-heuer-formula-1-david-guetta-special-edition-watch/)

Watch brand [TAG Heuer](https://www.trendhunter.com/trends/formula-1-kith) has partnered with David Guetta for its latest timepiece, the TAG Heuer Formula 1 David Guetta. Inspired by the electronic dance music star, this watch is a sleek and sophisticated take on Guetta's vibrant aesthetic.

This special edition watch is an eye-catching timepiece with a multifaceted style. The black and blue bezel channels a very athletic style while the off-beat wristband makes this watch the perfect accessory for an EDM concert. The TAG Heuer Formula 1 David Guetta watch is made of [titanium carbide-treated 316L stainless steel](https://www.trendhunter.com/trends/chronograph-air-1) and an aluminum bezel which makes this a durable piece of arm candy.

The watch also features a sleek face with an opaline black dial and date window located at 3 o’clock.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 35% | Activity: 15% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What's Driving This Trend

- **Celebrity Partnership Watches:** Companies partnering with celebrities to create unique watch designs presents a disruptive innovation opportunity for the watch industry to capture fans of the celebrity and attract new customers.
- **Athletic-style Watches:** Watches with athletic designs have the potential to disrupt the traditional luxury watch market and attract a more active and younger customer base.
- **Multifaceted Watch Designs:** Creating watches that can be worn at multiple occasions and have multiple design elements can disrupt the traditional watch market and cater to customers looking for versatility in their accessories.

### Who This Affects Most

- **Watch Industry:** Partnering with celebrities, creating athletic-style watches, and multifaceted designs presents an opportunity for disruption and innovation in the traditional watch industry.
- **Luxury Goods Industry:** Attracting younger and more active customers with athletic-style watches and unique celebrity partnerships can disrupt the traditional luxury goods industry's target audience and broaden their customer base.
- **Entertainment Industry:** Partnering with companies to create celebrity-themed products presents an opportunity for both branding and revenue-generating opportunities for the entertainment industry.

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