# Modular Timepiece Smartwatches The TAG Heuer Connected Modular 45 Has Interchangeable Hardware By Michael Hemsworth | Published 2017-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tag-heuer-connected References: [liliputing](https://liliputing.com/2017/03/tag-heuer-launches-1650-modular-smartwatch.html) & [tagheuer](https://www.tagheuer.com/en/watches/tag-heuer-connected) Those who might be weary about making the jump into the world of smartwatches could be interested in the TAG Heuer Connected Modular 45 smartwatch. The smartwatch is designed with the ability to [swap out the watch module](https://www.trendhunter.com/trends/una-watch) and keep the various components such as the strap and lugs, amongst others. This enables users to completely customize their own smartwatch without having to settle for whatever options are available for them to purchase standard for a unique experience. The TAG Heuer Connected Modular 45 smartwatches are designed with a 1.4 inch AMOLED display that's round in aesthetic and features an [Intel](https://www.trendhunter.com/trends/second-generation-laptop) Atom Z34XX processor. The smartwatch also boasts a waterproof design, NFC connectivity as well as GPS capabilities. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Modular Smartwatches:** Opportunity for disruptive innovation lies in developing modular smartwatches that allow users to customize and upgrade various components. - **Customizable Wearable Technology:** Creating customizable wearable devices like the TAG Heuer Connected Modular 45 smartwatch enables users to tailor their technology to their personal preferences. - **Interchangeable Hardware Design:** Designing smartwatches with interchangeable hardware, such as straps and lugs, opens up possibilities for unique and personalized user experiences. ### Who This Affects Most - **Smartwatch Manufacturing:** The smartwatch industry can capitalize on the trend of modular timepiece smartwatches by offering customizable options to consumers. - **Consumer Electronics:** In the consumer electronics industry, there is potential for disruptive innovation by creating wearable devices that allow for modular customization. - **Fashion and Accessories:** Fashion and accessories brands can explore opportunities in the modular smartwatch market by offering unique interchangeable components for customization. ## Related on Trend Hunter - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [Modular Chronograph Watches](https://www.trendhunter.com/trends/bamford-mayfair-20.md) - [Modular Repairable Sport Smartwatches](https://www.trendhunter.com/trends/una-watch.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Interchangeable Component Timepieces](https://www.trendhunter.com/trends/nivada-grenchen-timepieces.md) - [Collaborative Golfer Smartwatches](https://www.trendhunter.com/trends/tag-heuer-connected-calibre-e4-x-malbon-golf-edition.md) - [Precision Performance Watches](https://www.trendhunter.com/trends/tag-heuer-x-new-balance.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [Sleel Customizable Smartwatches](https://www.trendhunter.com/trends/watch-pro-2.md)