# Assistive Airline Tags The KLM Care Tag for Luggage Provides Tips for Travelers Following a Flight By Laura McQuarrie | Published 2017-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tag-for-luggage References: [digitalbuzzblog](http://www.digitalbuzzblog.com/the-klm-care-tag-a-connected-device/) & [caretag.klm](https://caretag.klm.com/) As much as a tag for luggage is useful for identifying one's luggage and providing a return address should one's suitcase be lost, [luggage tags](https://www.trendhunter.com/trends/luggage-losers) rarely serve additional purposes beyond the airport. [KLM](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1) is looking to change this by introducing the KLM Care Tag, which makes it possible for a traveler to have [additional assistance](https://www.trendhunter.com/trends/rakun-card) from a KLM crew member, even after they have left their flight. For passengers who visit Amsterdam this coming September, KLM will be offering a limited number of its Care Tags, which feature location-based tips on navigating the city, voiced by some of its own crew members. Users will be able to affix the smart luggage tag to a piece of clothing or a bag and receive guidance when walking, cycling or sightseeing in the area. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Smart Luggage Tags:** Opportunity for disruptive innovation: Develop smart luggage tags with location-based tips and assistance for travelers beyond the airport. - **Personalized Travel Assistance:** Opportunity for disruptive innovation: Create personalized travel assistance solutions that provide real-time guidance and tips based on the user's location. - **Voice-guided Navigation:** Opportunity for disruptive innovation: Integrate voice-guided navigation into wearable devices, allowing users to receive guidance and tips hands-free while exploring a new city. ### Who This Affects Most - **Travel and Tourism:** Opportunity for disruptive innovation: Develop innovative travel solutions that enhance the overall travel experience and provide personalized assistance to travelers. - **Technology and Wearables:** Opportunity for disruptive innovation: Explore the integration of wearable technology in travel-related products to provide location-based guidance and assistance. - **Hospitality Services:** Opportunity for disruptive innovation: Create personalized hospitality services that offer travelers real-time tips and guidance during their stay in a new city. ## Related on Trend Hunter - [Trackable Travel Luggage](https://www.trendhunter.com/trends/tag-smart-collection-by-samsara.md) - [Location-Tracking Luggage Locks](https://www.trendhunter.com/trends/taglock-travel-lock.md) - [Connected Luggage Tags](https://www.trendhunter.com/trends/knog-scout-travel.md) - [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md) - [Digital Airline Tags](https://www.trendhunter.com/trends/digital-bag-tags.md) - [Cheeky Luggage Tags](https://www.trendhunter.com/trends/playful-luggage-tags.md) - [In-App Baggage-Tracking Features](https://www.trendhunter.com/trends/air-canada-mobile-app.md) - [Discreet Trackable Suitcases](https://www.trendhunter.com/trends/qantas-x-july.md) - [Luggage Tracking Safety Technologies](https://www.trendhunter.com/trends/lost-luggage-tracker.md)