# Advent Calendar Beer Branding The Taft's Ale House Liquid Advent Case is Festively Designed By Michael Hemsworth | Published 2015-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tafts-ale-house References: [lovelypackage](http://lovelypackage.com/tafts-ale-house-liquid-advent/) & [1trickpony](http://1trickpony.com/) Advent calendars are traditionally a way for those who celebrate Christmas to have a bit of fun during the countdown towards the big day, but the Taft's Ale House Liquid Advent Case takes a whole new approach to the holiday tradition. The Taft's Ale House Liquid Advent Case takes the aesthetic it carries from the advent calendar that encourages a treat or surprise each of the 24 days before December 25th. Instead of chocolate, the Taft's Ale House Liquid Advent Case offers a beer, which makes it a nostalgic way for men to partake in the tradition while still maintaining a mature aesthetic. The Taft's Ale House Liquid Advent Case is an exercise in seasonal holiday branding that helps to ritualize the practice of drinking the brand's beverage, which in turn will help create a more positive association with it in the future. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 89% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Branding:** The advent calendar beer branding trend utilizes seasonal holiday elements to create a unique and memorable consumer experience. - **Adult Advent Calendars:** Adult advent calendars are a growing trend that provides a fun and mature way to celebrate the holiday season. - **Alternative Advent Calendar:** The alternative advent calendar trend offers a non-traditional approach to the holiday tradition, targeting niche markets with specialized products. ### Sectors Adopting This - **Beverage:** The beverage industry can capitalize on the advent calendar beer branding trend by creating their own versions of adult advent calendars with themed products. - **Packaging:** The packaging industry can benefit from the alternative advent calendar trend by designing innovative and eye-catching packaging for unique advent calendar products. - **Retail:** The retail industry can tap into the seasonal branding trend by curating and selling a variety of adult advent calendars during the holiday season to attract consumers looking for unique and festive gifts. ## Related on Trend Hunter - [Festive Cocktail Calendar Kits](https://www.trendhunter.com/trends/whitebox-cocktails-advent-calendar.md) - [Non-Alcoholic Advent Calendars](https://www.trendhunter.com/trends/nonalcoholic-advent-calendars.md) - [Boozy Christmas Cocktail Packs](https://www.trendhunter.com/trends/12-cocktails-of-christmas.md) - [Alcohol-Free Beer Advent Calendars](https://www.trendhunter.com/trends/beer-advent-calendars.md) - [Energy Drink Advent Calendars](https://www.trendhunter.com/trends/nocco-advent-calendar.md) - [Expansive Tea Advent Calendars](https://www.trendhunter.com/trends/piper-leafs-24-teas-of-advent-calendar.md) - [Accordion-Style Coffee Advent Calendars](https://www.trendhunter.com/trends/coffee-advent-calendar1.md) - [Non-Alcoholic Advent Boxes](https://www.trendhunter.com/trends/non-alcoholic-advent.md) - [Spirit-Filled Advent Calendars](https://www.trendhunter.com/trends/craft-gin-advent-calendar.md)