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# Super-Charged Booze
The Tactical Nuclear Beer Has a Ridiculously High Alcohol Content

By Robyn Currie | Published 2009-11-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tactical-nuclear-penguin
References: [luxist](http://www.luxist.com/2009/11/26/scottish-brewery-creates-worlds-strongest-beer/) & [brewdog](http://www.brewdog.com/product.php?id=46&image_to_use=Image)

I never understood the point of booze that didn’t have a high alcohol content, so when I discovered the beer Tactical Nuclear Penguin, both myself and hundreds of people around the world cheered.

Produced by the Scottish brewery 'Brewdog,' the Tactical Nuclear Penguin has an alcohol content of a whopping 32%. No word on how it tastes, but does it really matter? I mean, after a couple of these babies you won’t be able to taste much or see for that matter.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 11% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **High Alcohol Content:** Opportunity for creating beverages with extremely high alcohol content to cater to consumers seeking stronger alcoholic beverages.
- **Experimental Brewing:** Opportunity for breweries to experiment with unconventional ingredients and brewing techniques to create unique and high-alcohol beverages.
- **Extreme Taste Experiences:** Opportunity for creating beverages that offer intense and unique taste experiences for consumers who are looking for something different.

### Sectors Adopting This

- **Craft Brewing:** Disruptive innovation opportunity for craft breweries to push boundaries and explore new flavors and alcohol levels.
- **Alcoholic Beverages:** Opportunity for the alcoholic beverage industry to develop and market high-alcohol products that appeal to consumers seeking stronger drinks.
- **Experiential Dining:** Opportunity for the food and beverage industry to create unique dining experiences that incorporate extreme taste experiences, including high-alcohol beverages.

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