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# Daily Deal Taco Promotions
Del Taco is Celebrating Tacoberfest This October with 31 Days of Deals

By Katherine Pendrill | Published 2022-10-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/tacoberfest
References: [chewboom](https://www.chewboom.com/2022/10/05/del-taco-celebrates-tacoberfest-with-31-days-of-deals-throughout-october-2022/) & [deltaco](https://www.deltaco.com/tacoberfest)

![Daily Deal Taco Promotions](https://cdn.trendhunterstatic.com/thumbs/489/tacoberfest.jpeg)

[Del Taco](https://www.trendhunter.com/trends/del-taco-1) doesn't serve German food, but that isn't stopping the chain from selecting something called 'Tacoberfest' this October.

A nod to the name of the German festival Oktoberfest, Del Taco's new Tacoberfest celebrates the season with [31 days of deals this October](https://www.trendhunter.com/trends/diptember). The promotion will be accessible via the Del Yeah! Rewards App members and each day there will be a [different deal available](https://www.trendhunter.com/trends/mucho-meal). For instance, on Monday, Oct. 10th, consumers can enjoy a "Free Grilled Chicken Stuffed Quesadilla Taco Guac’d Up with any $3 purchase." Or, every Saturday in October fans can enjoy $2 off 6 Grilled Chicken Tacos. Fans can view the full Tacoberfest calendar online so they can anticipate deals in advance.

Image Credit: Del Taco

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 7% | Activity: 17% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Mobile Loyalty Programs:** The Del Yeah! Rewards App members will enjoy the promotion for a month; setting up mobile loyalty programs could help other businesses retain their customers.
- **Seasonal Promotions:** Creating seasonal promotions such as Tacoberfest could increase businesses’ foot traffic by adding excitement and exclusivity through time-limited deals.
- **Deal Personalization:** Customers enjoy personalized deals; companies may create software to personalize deals and recommendations more effectively to increase long-term loyalty.

### Where This Applies

- **Fast Food:** Fast food chains could create innovative loyalty programs to retain and engage their frequent customers.
- **Hospitality:** Hotels and resorts could attract seasonal customers by creating unique promotions during popular events and celebrations using technology like social media and customer feedback tools.
- **Retail:** Retail businesses can take advantage of clients' interest in exclusive sales by offering personalized, time-limited deals based on their interests and purchase history through an app or website.

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