# Branded Taco Swaps Taco Bell's Taco Swap Trades Mundane Everyday Meals for Free Tacos By Laura McQuarrie | Published 2022-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-swap References: [prnewswire](https://www.prnewswire.com/news-releases/taco-bell-is-swapping-mundane-meals-for-free-crunchy-tacos-in-international-markets-301542028.html) & [tacobell](https://www.tacobell.ca/en/)  Anyone who wants their meals to go from bland and uninspiring to exciting will want to take note of [Taco Bell's](https://www.trendhunter.com/trends/drivethru-cams) Taco Swap, which kicks off this month in more than 25 markets around the world. This initiative recognizes that everyday meals can lose their appeal over time and Taco Bell wants people to trade in their mundane meals for [free crunchy tacos](https://www.trendhunter.com/trends/taco-johns1) instead. As the brand sees it, there are two types of people in this world: those who love Taco Bell tacos and those who haven't tried them yet. This campaign slots into a larger global #ISeeATaco campaign, which started when "the world's biggest billboard" (the moon) was turned into the Taco Moon. Taylor Montgomery, Taco Bell's Vice President of [Global Brand](https://www.trendhunter.com/trends/bain-capital), says "As we continue to build taco love around the world, we wanted to meet our Gen Z consumers where they are creating relationships with brands." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 31% | Activity: 61% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Mundane Meal Replacement:** Develop new campaigns or products that encourage people to exchange their dull meals for something more exciting as a marketing tool. - **Global Marketing Events:** Create large and innovative marketing events or stunts to attract customers worldwide. - **Brand-affiliated Celebrations:** Develop events or holidays that celebrate your brand and products that you can leverage for marketing purposes. ### Where This Applies - **Fast Food Chains:** Fast food chains should explore new ways to attract customers and markets, such as campaigns offering freebies. - **Marketing and Advertising:** Marketing and advertising professionals should leverage notable events in creative ways to market products and build brand loyalty. - **Consumer Packaged Goods:** Consumer packaged goods should consider incorporating more innovative marketing campaigns and events to compete in the market. ## Related on Trend Hunter - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md) - [Late-Night QSR Vehicles](https://www.trendhunter.com/trends/student-tour-campaign.md) - [Taco Discovery Boxes](https://www.trendhunter.com/trends/taco-discovery-box.md) - [At-Home QSR Taco Meals](https://www.trendhunter.com/trends/taco-bell-at-home-line.md) - [Taco-Themed Dorm Makeovers](https://www.trendhunter.com/trends/tacommodation.md) - [Promotional Build-Your-Own-Box Meals](https://www.trendhunter.com/trends/taco-bell-canada.md) - [Authenticity-Encouraging QSR Campaigns](https://www.trendhunter.com/trends/beautiful-mess-1.md) - [Craveable Frozen QSR Meals](https://www.trendhunter.com/trends/taco-bell-at-home-cravings-kits.md) - [Aspirational Tex-Mex QSR Deals](https://www.trendhunter.com/trends/taco-bell-manifestmas.md)