# Croissant Taco Shells Taco Bell is Experimenting with a Flaky Butter Pastry Breakfast Taco By M | Published 2015-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-shell References: [bit.ly](http://bit.ly/1jXvjJY) & [tacobell](http://www.tacobell.com) In an attempt to expand its breakfast menu, [Taco Bell](https://www.trendhunter.com/trends/breakfast-california-crunchwrap) is experimenting with a variety of breakfast-themed taco shells for its morning menu. One of the items featured includes a taco made with a croissant style shell filled with popular breakfast menu items. Dubbed the [Croissant Taco](https://www.trendhunter.com/trends/croissant-inspired-thin-crust-pizzas), these breakfast dishes contain a flat and folded buttery croissant complete with a filling made from sausage, eggs and bacon or a more simplified egg-only version. The brand is also allegedly testing out [waffle and biscuits taco shells](https://www.trendhunter.com/trends/mvp-waffle-tacos). This is a smart move on Taco Bell's part as it is finding a way to adapt popular breakfast foods to its Mexican-themed menu rather than the other way around. This ensures a streamlined sense of branding that still offers a diversity in popular flavors that consumers are searching for. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 50% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Breakfast-themed Taco Shells:** The trend of incorporating breakfast flavors into taco shells opens up opportunities for creative menu offerings. - **Croissant Taco:** The introduction of croissant-style taco shells disrupts traditional taco shell options and offers a flaky, buttery alternative. - **Adaptation of Popular Breakfast Foods:** The trend of adapting breakfast foods to Mexican-themed menus creates unique flavor combinations and attracts wider consumer appeal. ### Sectors Adopting This - **Fast Food:** Fast food chains can take advantage of the breakfast-themed taco shell trend to attract morning customers and diversify their menu offerings. - **Bakery:** Bakeries can explore the concept of croissant taco shells to innovate their pastry lineup and appeal to savory breakfast lovers. - **Mexican Cuisine:** Mexican restaurants can incorporate popular breakfast flavors into their menus to attract new customers and revitalize traditional offerings. ## Related on Trend Hunter - [QSR Breakfast Tex-Mex Wraps](https://www.trendhunter.com/trends/breakfast-california-crunchwrap.md) - [Tex-Mex QSR Breakfast Wraps](https://www.trendhunter.com/trends/taco-bell-breakfast-crunchwrap.md) - [Breakfast-style Tater Tots](https://www.trendhunter.com/trends/new-breakfast-tots.md) - [Grilled Cheese-Style Biscuits](https://www.trendhunter.com/trends/grilled-cheese-biscuit.md) - [Toasted Cheddar Taco Shells](https://www.trendhunter.com/trends/toasted-cheddar-street-chalupas.md) - [Pancake-Based Breakfast Taco](https://www.trendhunter.com/trends/bacon-egg-and-cheese-pancake-tacos.md) - [Breakfast Taco Kits](https://www.trendhunter.com/trends/breakfast-taco-kit.md) - [Portable Crispy Chicken Wraps](https://www.trendhunter.com/trends/cantina-crispy-chicken-tortada.md) - [Cinnamon-Dusted Taco Shells](https://www.trendhunter.com/trends/old-el-paso-1.md)