# Personalized Taco Rewards Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts By Jana Pijak | Published 2015-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-reward References: [fortune](http://fortune.com/2015/09/29/taco-bell-new-website/) & [fastcocreate](http://www.fastcocreate.com/3051631/taco-bells-new-e-commerce-site-puts-you-in-charge-of-the-kitchen) [Taco Bell](https://www.trendhunter.com/trends/taco-swap) recently unveiled its new lifestyle website ta.co, a platform that is not only cleverly named but also all about customization and [tasty taco rewards](https://www.trendhunter.com/trends/taco-johns1). The clever website boasts a gamified design that features various ingredients and toppings. Allowing users to [customize menu items](https://www.trendhunter.com/trends/tocaya-buildyourown-meals) to their liking, this website also ensures that they can pick up their food conveniently while skipping long lineups. In addition to its customizable elements, ta.co also gives users access to exclusive discounts, coupons and additional perks. Once a custom item has been ordered, the platform will remember it for a future order without having to recount past steps. Furthermore, Taco Bell's website is also home to a lifestyle blog titled 'The Feed' and hopes to appeal to tech-savvy millennials while re-branding its image to one that is more refined. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Customization Gamification:** Opportunity for businesses to create interactive and personalized experiences that engage customers. - **Convenience and Seamless Ordering:** Disruptive potential for industries to streamline customer experiences and reduce waiting times with online platforms and mobile apps. - **Lifestyle Branding Through Content:** Potential for businesses to use content marketing to connect with target consumers and shape their brand image. ### Sectors Adopting This - **Fast Food:** Opportunity for fast food chains to implement customizable menus and digital ordering systems to enhance customer satisfaction and loyalty. - **Restaurant Technology:** Disruptive innovations in restaurant technology that enable more efficient and frictionless ordering experiences. - **Digital Marketing:** Potential for businesses to leverage lifestyle content and online platforms to engage with customers and build brand loyalty. ## Related on Trend Hunter - [Points-Based Taco Loyalty Programs](https://www.trendhunter.com/trends/taco-johns-1.md) - [Promotional Build-Your-Own-Box Meals](https://www.trendhunter.com/trends/taco-bell-canada.md) - [Branded Taco Swaps](https://www.trendhunter.com/trends/taco-swap.md) - [Taco-Themed Dorm Makeovers](https://www.trendhunter.com/trends/tacommodation.md) - [Fan-Created Menu Items](https://www.trendhunter.com/trends/taco-bell-fan-style-menu.md) - [Modern Mexican Taco Menus](https://www.trendhunter.com/trends/tocaya-tacos.md) - [Triple-Tiered Taco Rewards Programs](https://www.trendhunter.com/trends/velvet-taco.md) - [At-Home QSR Taco Meals](https://www.trendhunter.com/trends/taco-bell-at-home-line.md) - [Personalized Mexican Cuisine Meals](https://www.trendhunter.com/trends/tocaya-buildyourown-meals.md)