# QSR Taco Subscriptions The Taco Bell Taco Lover's Pass is Being Tested by the Brand By Michael Hemsworth | Published 2021-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-lovers-pass References: [brandeating](https://www.brandeating.com/2021/09/taco-bell-tests-new-taco-lovers-pass-taco-subscription-in-tuscon-az.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [tacobell](https://www.tacobell.com) The [Taco Bell](https://www.trendhunter.com/trends/nacho-fries-lovers-pass) Taco Lover's Pass is a new service being tested by the brand to provide patrons with a way to continuously enjoy their favorite menu item every day of the month. The subscription works on a [30-day basis](https://www.trendhunter.com/trends/pizza-pass) and would require patrons to sign up via the Taco Bell app where they can purchase a plan to get a single taco each day. Subscribers would get access to a number of different taco options including a Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, [Doritos Locos](https://www.trendhunter.com/trends/taco-bell-5) Taco, Doritos Locos Taco Supreme and the Spicy Potato Soft Taco, depending on the plan they choose. The Taco Bell Taco Lover's Pass is priced between $5 and $10, and is being tested at select locations in Tucson, Arizona through November 24, 2021. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 32% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fast Food Subscriptions:** The subscription-based model for fast food is a disruptive opportunity for QSR brands to increase customer loyalty and incentivize frequent visits. - **Personalized Menus:** Customizable subscription offerings that allow customers to choose their preferred menu items can result in better customer experiences and increased sales for QSR brands. - **Digital Loyalty Programs:** The implementation of digital loyalty programs can create opportunities for QSR brands to reduce customer churn and increase repeat business by incentivizing customers with exclusive offers and discounts. ### Sectors Adopting This - **Fast Food Industry:** The fast food industry can benefit from the adoption of subscription-based services, personalized menus, and digital loyalty programs to capture a larger share of the market and increase their customer base. - **Mobile App Development:** The development of mobile apps that enable subscription-based services, personalized menu options, and digital loyalty programs represent a disruptive innovation opportunity for the mobile app development industry to drive user adoption and engagement. - **Food Delivery Platforms:** Food delivery platforms can drive growth by partnering with QSR brands to provide customers with subscription-based services, personalized menu options, and digital loyalty programs that enable a better customer experience and increase repeat business. ## Related on Trend Hunter - [Digital Taco Subscriptions](https://www.trendhunter.com/trends/taco-bell-5.md) - [Cheesy Fry Subscriptions](https://www.trendhunter.com/trends/nacho-fries-lovers-pass.md) - [QSR Subscription Programs](https://www.trendhunter.com/trends/footlong-pass.md) - [Taco Discovery Boxes](https://www.trendhunter.com/trends/taco-discovery-box.md) - [Two-Person QSR Taco Meals](https://www.trendhunter.com/trends/10-cravings-meal-for-2.md) - [Fan-Favorite QSR Food Bundles](https://www.trendhunter.com/trends/taco-bell-bell-bundles.md) - [Value-Driven Steak Tacos](https://www.trendhunter.com/trends/steak-soft-taco.md) - [Tiered Pricing Value Meals](https://www.trendhunter.com/trends/luxe-box.md) - [Deluxe QSR Boxes](https://www.trendhunter.com/trends/deluxe-cravings-box.md)