# Taco-Themed Playful Sporty Sneakers Jayson Tatum Expands His Taco Jay Pack with Jordan Brand By Amy Duong | Published 2022-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-jay-1 References: [hypebeast](https://hypebeast.com/2022/6/jordan-series-taco-jay-dn4023-108-release-date) & [nike](http://nike.com/) [NBA](https://www.trendhunter.com/trends/hornetscolored) athlete Jayson Tatum recently unveiled a bold sneaker model that took the form of the Air Jordan 36 and the latest announcement is that he is expanding his [Taco](https://www.trendhunter.com/trends/taco-discovery-box) Jay series. The special edition shoe palette celebrates his post-game meals with his friends and family. The Jordan Series is designed with a white base foundation that features accents of citron pulse, black, and atomic green scattered throughout the shoe. It boasts a construction that blends together both real and synthetic leather materials with the aforementioned bright hues detailing areas such as the eyelets. This is done as a nod to the classic taco toppings, similar to the previous model. Black makes up the laces, the heel, and the mesh tongue. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 11% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Food-inspired Fashion:** Incorporating food themes into fashion could create opportunities for disruptive product designs and branding strategies. - **Athlete-themed Sneaker Collections:** Creating shoe series based on athletes' interests and lifestyles could inspire unique design choices and generate excitement among fans. - **Blending Real and Synthetic Materials:** Incorporating both real and synthetic materials in product construction can lead to innovative textures and color combinations that stand out on the market. ### Industries Being Reshaped - **Fashion:** Fashion brands could incorporate food and athlete-themed designs into their collections to appeal to a broader audience and increase brand recognition. - **Athletic Footwear:** Athletic footwear companies can experiment with unique materials and color schemes to create collections based on different athlete preferences to stand out in the market. - **Lifestyle Merchandise:** Creating merchandise that showcases athletes' personalities and interests can generate excitement among fans, while also diversifying revenue streams for sports franchises and athletes. ## Related on Trend Hunter - [Contrast Tonal Basketball Shoes](https://www.trendhunter.com/trends/ja-2-2.md) - [Artist-Joint Vintage-Themed Sneakers](https://www.trendhunter.com/trends/jordan-3-sneaker.md) - [Athlete-Honoring Basketball Sneakers](https://www.trendhunter.com/trends/ja-2.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Festive Tonal Basketball Sneakers](https://www.trendhunter.com/trends/heart-eyes-colorway.md) - [Neon-Tinged Basketball Shoes](https://www.trendhunter.com/trends/luka-4.md) - [Chocolate-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/golden-ticket-colorway.md) - [Earthy Tonal Statement Sneakers](https://www.trendhunter.com/trends/earth-colorway.md)