# Taco E-Gifting Services Taco Bell's Taco Gifter Turns Iconic Menu Item Into Gifts By Laura McQuarrie | Published 2020-10-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/taco-gifter References: [prnewswire](https://www.prnewswire.com/news-releases/taco-bell-launches-its-first-ever-taco-e-gifting-service---perfect-for-any-occassion-or-no-occasion-at-all-301142352.html) & [tacobell](http://www.tacobell.com/gifter) For National Taco Day in early October, [Taco Bell](https://www.trendhunter.com/trends/taco-bell-5) is introducing a new permanent addition to its app and website called [Taco Gifter](https://www.trendhunter.com/trends/friendsgiving-party-packs). The brand-new taco e-gifting service helps to give Taco Bell lovers the chance to give and receive menu items from Taco Bell. For the first 10,000 people who use Taco Gifter, Taco Bell is giving away a free taco and for a limited time, it is also sharing seasonal gift wrap. With this new service, Taco Bell emphasizes that Taco Gifter is "perfect for any occasion or no occasion at all." Knowing that it has played an important part in fans' big moments like [weddings, proposals, graduations and proms](https://www.trendhunter.com/trends/vegasthemed-wedding-package), Taco Bell is sharing a fun new way for people to make memories. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 55% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **E-gifting Services:** There is potential for other food brands to launch e-gifting services, creating an opportunity for a new market segment. - **Brand Promotion Through Occasions:** Other big brands could follow in Taco Bell's footsteps and offer gift-giving opportunities for their iconic menu items. This could present a chance for innovative brand promotion. - **Seasonal Gift-wrap Offerings:** Businesses could experiment with seasonal packaging at certain times of the year to create unique product offerings and enhance consumer experience. ### Where This Applies - **Fast Food Industry:** Fast food chains can use e-gifting services to improve customer loyalty and satisfaction while increasing sales revenue. - **E-commerce Industry:** E-commerce platforms can leverage e-gifting services to improve user experience and provide more convenience in gift-giving among friends and family. - **Gift-giving Industry:** The gift-giving industry can incorporate digital and social media into its offerings, combining convenience with personalization, and stealing customers from traditional gift shops. ## Related on Trend Hunter - [Friendsgiving-Themed Party Packs](https://www.trendhunter.com/trends/friendsgiving-party-packs.md) - [Digital Taco Subscriptions](https://www.trendhunter.com/trends/taco-bell-5.md) - [Branded Taco Swaps](https://www.trendhunter.com/trends/taco-swap.md) - [Leather Taco Holsters](https://www.trendhunter.com/trends/taco-bellt.md) - [Collectible Lunch Box Giveaways](https://www.trendhunter.com/trends/lunch-box-giveaway.md) - [Taco-Based Reward Promotions](https://www.trendhunter.com/trends/taco-johns1.md) - [Taco-Celebrating Promotional Campaigns](https://www.trendhunter.com/trends/taco-cabana1.md) - [Taco Discovery Boxes](https://www.trendhunter.com/trends/taco-discovery-box.md) - [Aspirational Tex-Mex QSR Deals](https://www.trendhunter.com/trends/taco-bell-manifestmas.md)