# Lunar Taco Campaigns Taco Bell is Sharing Free Tacos When the Moon Looks Like a Taco By Laura McQuarrie | Published 2021-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-campaigns References: [prnewswire](https://www.prnewswire.com/news-releases/taco-bell-enlists-the-moon-to-introduce-the-whole-world-to-tacos-301279255.html) & [TacoBell](http://TacoBell.com/TacoMoon) The newest of [Taco Bell's](https://www.trendhunter.com/trends/taco-swap) campaigns appeals to those who keep a close eye on the night sky, as it invites fans in select locations to claim a free taco when the moon looks like a taco on May 4th. The first-ever global campaign from Taco Bell is based on "a billboard that the whole world can see" and the brand is labeling the new lunar phase as the "Taco Moon." Taco Bell fans can claim their free Crunchy Taco between eight to 11 PM in-store, or all day through the app or online portal. As the brand's first global campaign, more than 20 markets will be participating, and each location will be pairing a local offer with the best-selling menu item. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Lunar Marketing:** Brands can leverage the lunar cycle to create innovative marketing campaigns and gain global attention. - **Location-based Promotions:** Companies can use location-based marketing to target specific audiences and increase sales. - **Global Campaigns:** Launching a global campaign can help brands reach a wider audience and increase brand awareness. ### Who This Affects Most - **Fast Food:** The fast food industry can use creative marketing campaigns to attract younger consumers and increase sales. - **Advertising:** Advertising agencies can develop unique marketing campaigns for their clients inspired by lunar events. - **Retail:** Retailers can use location-based marketing to drive traffic to physical stores and increase sales. ## Related on Trend Hunter - [Branded Taco Swaps](https://www.trendhunter.com/trends/taco-swap.md) - [Taco Discovery Boxes](https://www.trendhunter.com/trends/taco-discovery-box.md) - [Taco-Celebrating Promotional Campaigns](https://www.trendhunter.com/trends/taco-cabana1.md) - [Taco-Based Reward Promotions](https://www.trendhunter.com/trends/taco-johns1.md) - [Late-Night QSR Vehicles](https://www.trendhunter.com/trends/student-tour-campaign.md) - [Celebratory QSR App Promotions](https://www.trendhunter.com/trends/free-crunchwrap-supreme.md) - [4/20 Taco Promotions](https://www.trendhunter.com/trends/del-taco-1.md) - [Aspirational Tex-Mex QSR Deals](https://www.trendhunter.com/trends/taco-bell-manifestmas.md) - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md)