# Co-Branded Snacking Coveralls The Taco Bell x WILDFANG Outfit Has Pockets for Specific Menu Items By Laura McQuarrie | Published 2024-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-x-wildfang References: [wildfang](https://www.wildfang.com/en-au/pages/taco-bell-x-wildfang-early-access) The [Taco Bell](https://www.trendhunter.com/trends/taco-bellt) x WILDFANG Coverall is an exclusive launch that specifically considers the needs of avid snackers with 20 shapely pockets inspired by the shape of Taco Bell menu items. The co-branded Taco Bell x WILDFANG Essential High Waist Coverall provides a place for all fans' essentials, including keys, sunglasses and even [sauce packets](https://www.trendhunter.com/trends/fire-queso-sauce-packet). Taco Bell Feed the Beat artist, actress and author Hayley Kiyoko models the limited-edition style that captures the spirit of both brands and their shared passion for engaging with fans in unexpected ways. The co-branded Coverall design is launching with inclusive sizing from XS and 3X and Tall: S – XXL. Taco Bell Rewards Members will get access to the functional fashion design first in-app, and then the Coverall will launch to the general public a day later. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 93% | Activity: 96% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Fashion Collaborations:** Unlocking new opportunities for brands to merge their unique qualities and cater to specific consumer needs with innovative designs. - **Functional Clothing with Multiple Pockets:** Reimagining traditional apparel by integrating practical features that enhance user experience and convenience. - **Inclusive Sizing in Apparel:** Addressing the diverse needs of consumers by offering clothing options that cater to a wide range of body types and sizes. ### Sectors Adopting This - **Fashion Retail:** Embracing collaborative initiatives in the fashion industry to create unique and functional clothing collections for targeted consumer segments. - **Fast Food Chains:** Exploring partnerships with fashion brands to introduce branded clothing lines that appeal to loyal customers and drive brand engagement. - **Apparel Manufacturing:** Adopting inclusive sizing practices in the production of garments to meet the growing demand for diverse and body-positive clothing options. ## Related on Trend Hunter - [Leather Taco Holsters](https://www.trendhunter.com/trends/taco-bellt.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Taco-Holding Belt Designs](https://www.trendhunter.com/trends/venmo-taco-bellt.md) - [Promotional Build-Your-Own-Box Meals](https://www.trendhunter.com/trends/taco-bell-canada.md) - [Hot Sauce-Inspired Luggage](https://www.trendhunter.com/trends/novelty-luggage.md) - [Snack-Flavored Taco Menus](https://www.trendhunter.com/trends/taco-cabana-flamin-hot-queso-rojo-collection.md) - [Fan-Fueled Menu Hacks](https://www.trendhunter.com/trends/taco-bell-fan-style.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md) - [Musician-Starring QSR Collaborations](https://www.trendhunter.com/trends/omar-apollo-1.md)