# Fast Food Packaging Fashion Olivia Mears' Taco Bell Wrapper Dress is Cute and Flirty By Meghan Young | Published 2014-01-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-wrapper-dress References: [neatorama](http://www.neatorama.com/2014/01/21/Dress-Made-of-Taco-Bell-Taco-Wrappers/) & [avantgeek.deviantart](http://avantgeek.deviantart.com/art/Dress-Made-of-Taco-Wrappers-345740911) The [Taco Bell](https://www.trendhunter.com/trends/taco-bell-and-terracycle) wrapper dress shows that with a little bit of creativity and a lot of patience (not to mention a big appetite), people could easily fashion their own clothes out of eco-friendly material. That is, as long as that material was about to be thrown in the trash. It is safe to assume that was not the case with the [fast food packaging](https://www.trendhunter.com/trends/drip-fit) used to create the Taco Bell wrapper dress. Designed by Olivia Mears for Taco Bell's Live Mas contest, the Taco Bell wrapper dress is made out of over 130 taco wrappers and about twelve sauce packets. Although she didn't win the grand prize, Mears did receive the first prize nod. Cute and flirty, the dress is easily a design any young woman would like to wear. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fashion:** Fast food packaging can be used to create unique fashion pieces that are eco-friendly and encourage sustainability. - **Upcycling Design:** Upcycling design is an innovative and eco-conscious approach to creating fashion and design, and repurposing materials that are typically discarded in order to create sustainable consumer goods. - **Creative Recycling:** Innovative recycling methods that creatively repurpose designed waste materials into artwork and fashion can offer eco-conscious business opportunities. ### Industries Being Reshaped - **Fast Food Industry:** Creating sustainable fast food packaging can reduce waste while offering a unique selling point for the industry. - **Fashion Industry:** Incorporating eco-friendly materials and upcycling design into fashion production can provide a competitive edge for brands, while also promoting sustainability and reducing environmental waste. - **Art and Design Industry:** Incorporating creative recycling methods can add artistic value to recycled materials, making innovative art and design more accessible to consumers. ## Related on Trend Hunter - [Leather Taco Holsters](https://www.trendhunter.com/trends/taco-bellt.md) - [Upcycled Napkin Cargo Pants](https://www.trendhunter.com/trends/chipotle-napkin-cargo-pants.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Promotional Build-Your-Own-Box Meals](https://www.trendhunter.com/trends/taco-bell-canada.md) - [Taco-Themed Dorm Makeovers](https://www.trendhunter.com/trends/tacommodation.md) - [Taco-Holding Belt Designs](https://www.trendhunter.com/trends/venmo-taco-bellt.md) - [Hot Sauce-Inspired Luggage](https://www.trendhunter.com/trends/novelty-luggage.md) - [Craveable Frozen QSR Meals](https://www.trendhunter.com/trends/taco-bell-at-home-cravings-kits.md) - [BBQ-Themed Napkin-Made Outfits](https://www.trendhunter.com/trends/drip-fit.md)