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# Branded Taco Merch Shops
The Online 'Live Mas' Taco Bell Store Sells Skateboards & Speakers

By Laura McQuarrie | Published 2013-12-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-store
References: [incrediblethings](http://www.incrediblethings.com/food/need-taco-bell-jewelry/) & [livemasstore](http://www.livemasstore.com/storefrontB2CWEB/)

The [Taco Bell](https://www.trendhunter.com/trends/live-mas-cafe) store '[Live Más](https://www.trendhunter.com/trends/live-mas-foundation)' recently opened, now offering Taco Bell superfans all sorts of branded merchandise, from skateboards to speakers and scarves.

The Live Más shop has an unusual assortment of accessories, clothing and other "just for fun" items like gigantic Taco-shaped hats. One of the most charming items in the shop is a set of two wire rings that have been shaped to spell out "taco" and "bell." Putting a Taco Bell ring on is a definite way to show your love for its food.

The online shop is full of items for teens and targets youth with [Instagram](https://www.trendhunter.com/trends/taco-bell-canada)-inspired lifestyle shots and slogans like: "Girls just want to have fun. And eat Taco Bell." Sales from the Live Más shop will go towards tacobellforteens.org, to encourage teens to pursue education, healthy eating and giving back to their communities.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 72% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Merchandise Branding:** Brands are expanding their reach by offering branded merchandise, creating new revenue streams.
- **Youth Targeting:** Businesses are focusing on appealing to younger audiences through trendy merchandise and social media marketing.
- **Cause-related Marketing:** Companies are leveraging their merchandise sales to support charitable causes and community-building initiatives.

### Where This Applies

- **Fast Food:** Fast food chains like Taco Bell are exploring merchandise branding to engage customers and create brand loyalty beyond the dining experience.
- **E-commerce:** Online retail platforms are offering opportunities for brands to sell their merchandise to a global audience.
- **Non-profit:** Non-profit organizations focused on youth development and education can benefit from collaborations with businesses that support their causes through merchandise sales.

## Related on Trend Hunter

- [In-Restaurant Café Concepts](https://www.trendhunter.com/trends/live-mas-cafe.md)
- [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md)
- [Fan-Fueled Menu Hacks](https://www.trendhunter.com/trends/taco-bell-fan-style.md)
- [At-Home QSR Taco Meals](https://www.trendhunter.com/trends/taco-bell-at-home-line.md)
- [Tex-Mex Cafe Concepts](https://www.trendhunter.com/trends/live-ms-cafe.md)
- [Micro Tex-Mex QSR Toys](https://www.trendhunter.com/trends/mga-miniverse-make-it-mini-taco-bell-collection.md)
- [Hot Sauce-Inspired Luggage](https://www.trendhunter.com/trends/novelty-luggage.md)
- [Taco-Themed Dorm Makeovers](https://www.trendhunter.com/trends/tacommodation.md)
- [Student-Focused Taco Kits](https://www.trendhunter.com/trends/sos-kit.md)