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# Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success

By Rebecca Byers | Published 2016-05-24 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-snapchat
References: [adweek](http://www.adweek.com/news/technology/taco-bells-cinco-de-mayo-snapchat-lens-was-viewed-224-million-times-171390)

Launched to celebrate Cinco de Mayo 2016, the [Taco Bell](https://www.trendhunter.com/trends/drivethru-cams) [Snapchat](https://www.trendhunter.com/trends/triangle-tracker) lens was a sponsored AR experience for users that included a digital taco mask. The playful campaign may seem silly, but the sponsored lens was used over 224 million times, creating a huge return on investment for the Mexican-inspired fast food brand.

Live for only one day within the US, the Taco Bell Snapchat lens in honor of Cinco de Mayo 2016 beat a record of 165 million views in one day previously held by [Gatorade](https://www.trendhunter.com/trends/gatorade-squeeze-bottle) from a campaign related to the Super Bowl.

The ad format is considered to be one of Snapchat's most lucrative at the moment, with Adweek previously reporting the amount to be approximately $750,000 for a 24-hour sponsored lens. The high cost of the medium speaks to the ROI on the platform given its unique ease in generating user-generated ad content.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 41% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Sponsored AR Lenses:** Brands can leverage Snapchat's sponsored AR lenses to create playful and engaging advertising experiences that users will want to share.
- **User-generated Content:** The high ROI of sponsored lenses on Snapchat highlights the power of user-generated content in digital advertising.
- **Holiday-themed Campaigns:** Creating holiday-themed lenses and campaigns can generate virality and increased brand awareness for companies.

### Where This Applies

- **Fast Food:** Fast food chains can use sponsored AR lenses to promote their menu items and engage younger demographics through playful and interactive experiences.
- **Beverage:** Beverage companies can incorporate branded lenses and user-generated content into their marketing campaigns to create viral buzz and reach a wider audience.
- **Technology:** Developing AR technology for advertising purposes can be a disruptive innovation opportunity for tech companies seeking new revenue streams.

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