# Mexican-Inspired QSR Coffees Taco Bell Iced Coffee is Being Test Marketed in Two Locations By Michael Hemsworth | Published 2022-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-iced-coffee References: [brandeating](https://www.brandeating.com/2022/10/taco-bell-tests-new-iced-coffee-flavors.html) & [tacobell](https://www.tacobell.com)  The Taco Bell Iced Coffee is a new menu item arriving at select locations as part of a market test to offer patrons with a Mexican cuisine-inspired way to boost their energy. The drinks are crafted with a base of premium roasted coffee and paired with a sweet creamer in several Mexican cuisine-inspired flavors including [Dulce de Leche](https://www.trendhunter.com/trends/dulce-de-leche-frappe), Mexican Chocolate Mocha and Sweet Vanilla. The coffees are being added to the brand's existing range of [caffeinated beverages](https://www.trendhunter.com/trends/cold-coffee-drinks), which incudes the regular and [Cinnabon Delights iced coffees](https://www.trendhunter.com/trends/international-delight-cinnabon-iced-coffee). The new Taco Bell Iced Coffee flavors are being made available in Fresno, California and Philadelphia, Pennsylvania locations for a limited time only. The coffees are priced at $2.99 each for a large. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 45% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mexican-inspired Iced Coffee:** There is an opportunity for QSR companies to create unique coffee flavors that are inspired by different cultures and cuisines. - **Market Testing of Unique Flavors:** Companies can benefit from testing limited-time flavors in select locations before introducing them on a wider scale. - **Caffeinated Beverages with a Twist:** There is a growing trend for consumers to seek out new and unique flavor combinations in their caffeinated beverages. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** QSR companies can offer unique and innovative products like Mexican-inspired iced coffee to attract more customers and stand out in a crowded market. - **Beverage Industry:** Innovative coffee flavors offer opportunities for beverage companies to expand their offerings and appeal to a wider range of consumers. - **Market Research and Testing:** Testing coffee flavors in select locations can provide valuable market insights and help companies create a profitable and successful product launch. ## Related on Trend Hunter - [Cinnabon-Inspired Iced Coffees](https://www.trendhunter.com/trends/cinnabon-delights-coffee.md) - [Frozen QSR-Backed Chillers](https://www.trendhunter.com/trends/murrays-che.md) - [Blended Tex-Mex Refreshments](https://www.trendhunter.com/trends/churro-chillers.md) - [Taco-Inspired QSR Frozen Treats](https://www.trendhunter.com/trends/taco-bell-klondike-choco-taco.md) - [Cafe-Inspired QSR Coffee Menus](https://www.trendhunter.com/trends/chickfila-iced-coffee.md) - [Tex-Mex Cafe Concepts](https://www.trendhunter.com/trends/live-ms-cafe.md) - [Fruit-Infused Green Teas](https://www.trendhunter.com/trends/agua-refrescas.md) - [Cold Brew Horchata Lattes](https://www.trendhunter.com/trends/beekeeper-x-taco-bell.md) - [Soda-Flavored QSR Gelatos](https://www.trendhunter.com/trends/mtn-dew-baja-blast-gelato.md)