# Mobile-First Restaurant Concepts Taco Bell Go Mobile Focuses on Smart Tech & Dual Drive-Thru Lanes By Laura McQuarrie | Published 2020-08-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-go-mobile References: [prnewswire](https://www.prnewswire.com/news-releases/taco-bell-continues-to-redefine-the-qsr-experience-and-announces-plans-for-new-restaurant-concept-301115436.html) & [TacoBell](http://www.TacoBell.com/news) Taco Bell is introducing a new restaurant concept called [Taco Bell Go Mobile](https://www.trendhunter.com/trends/live-ms-cafe) that's said to be its most modern expression to date. The concept is designed to "push the boundaries of the QSR customer experience even further with the addition of several digital features," and it was created with the needs of today's consumer in mind. The Taco Bell Go Mobile restaurant is defined by a few key features, including a smaller-than-average footprint, smart technology, contactless and curbside pick-up options, plus [dual drive-thru lanes](https://www.trendhunter.com/trends/the-hut-lane), one of which is a priority pick-up lane for those who order via the Taco Bell app. The new experience also introduces "bellhops" or concierge service of team members who will help to streamline the experience of helping people get their orders. Although the first Taco Bell Go Mobile location has yet to open, some of the innovations are being applied to existing restaurants. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Smaller-than-average Footprint:** Disruptive innovation opportunity: Explore compact restaurant designs that maximize efficiency and reduce costs. - **Smart Technology:** Disruptive innovation opportunity: Develop and integrate advanced technologies like mobile apps and contactless pick-up options to enhance the customer experience. - **Dual Drive-thru Lanes:** Disruptive innovation opportunity: Implement a priority pick-up lane for customers who order through a mobile app, optimizing order processing speed and convenience. ### Industries Being Reshaped - **Fast Food:** Disruptive innovation opportunity: Incorporate digital features and smart technology into fast food restaurant operations to enhance the customer experience and streamline order processing. - **Restaurant Design:** Disruptive innovation opportunity: Explore innovative restaurant layouts and compact designs that can accommodate dual drive-thru lanes and other digital features for enhanced customer convenience. - **Mobile App Development:** Disruptive innovation opportunity: Create user-friendly mobile apps for restaurants, incorporating features like contactless and curbside pick-up options to cater to changing consumer preferences. ## Related on Trend Hunter - [Tex-Mex Cafe Concepts](https://www.trendhunter.com/trends/live-ms-cafe.md) - [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md) - [Mobile Drive-Thru Lanes](https://www.trendhunter.com/trends/chick-fil-a-2.md) - [Digital Fast-Casual Kitchens](https://www.trendhunter.com/trends/chipotlane.md) - [Digital-Oriented Restaurant Redesigns](https://www.trendhunter.com/trends/global-next-gen.md) - [Chicken-Centric QSR Menus](https://www.trendhunter.com/trends/cantina-chicken-menu.md) - [Tech-Driven Drive Thrus](https://www.trendhunter.com/trends/techdriven-drivethru.md) - [Drive-Thru Conveyor Belts](https://www.trendhunter.com/trends/mcdonalds-drive-thru.md) - [QSR-Operated Pizza Drive-Thrus](https://www.trendhunter.com/trends/pizza-hut-5.md)