# Digitized Fast Food Restaurants The 'Taco Bell Defy' Store Offers an All-New Fast Food Experience By Niko Pajkovic | Published 2021-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-defy References: [hypebeast](https://hypebeast.com/2021/8/taco-bell-defy-restaurant-concept-first-look-inside-info) & [tacobell](http://tacobell.com) Taco Bell has announced the launch of its innovative new restaurant dubbed the '[Taco Bell Defy Store](https://www.trendhunter.com/trends/live-ms-cafe),' which is set to open in Brooklyn Park, Minnesota. The 3,000 square-foot store seeks to meet the needs of the digital consumer, mixing technologies and implementing unique experiential elements. According to the company, the store represents the “the [frictionless future](https://www.trendhunter.com/trends/white-castle-castle-of-tomorrow)" of Taco Bell dining. Key to the restaurant's design is a new [drive-thru concept](https://www.trendhunter.com/trends/techdriven-drivethru). Three to four of the store's drive-thru lanes will be exclusively dedicated to mobile orders from the Taco Bell app and will utilize QR codes at check-in screens. The orders themselves will be delivered to customers via a proprietary contactless lift system. In addition, the store will use two-way video technology to allow customers and staff to interact seamlessly. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Digitized Drive-thru Experience:** The Taco Bell Defy Store's contactless lift system has paved the way for drive-thrus that prioritize mobile orders and other digital technologies. - **Two-way Video Technology for Customer Interaction:** The use of two-way video technology in Taco Bell's Defy Store can inspire other fast food chains to implement virtual customer interactions in their own stores. - **Experiential Fast Food:** With unique experiential elements, Taco Bell's Defy Store has reimagined the fast food experience, paving the way for other chains to incorporate similar offerings. ### Who This Affects Most - **Fast Food Industry:** Taco Bell's Defy Store has disrupted the fast food industry with its innovative use of digital technologies and unique experiential elements. - **Retail Industry:** Retail industries can take inspiration from Taco Bell's use of contactless technology and two-way video interactions with customers to improve customer experience. - **Tech Industry:** The technology industry can find new opportunities in creating innovative and contactless systems similar to those implemented in the Taco Bell Defy Store. ## Related on Trend Hunter - [Digital-Only Drive-Through Lanes](https://www.trendhunter.com/trends/mcdonalds-in-forth-worth.md) - [Digital Fast-Casual Kitchens](https://www.trendhunter.com/trends/chipotlane.md) - [Digital-Oriented Restaurant Redesigns](https://www.trendhunter.com/trends/global-next-gen.md) - [Virtual Restaurant Drive-Thrus](https://www.trendhunter.com/trends/virtual-drivethru.md) - [Virtual QSR Drive-Thrus](https://www.trendhunter.com/trends/smashburger-1.md) - [Tex-Mex Cafe Concepts](https://www.trendhunter.com/trends/live-ms-cafe.md) - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md) - [Fan-Fueled Menu Hacks](https://www.trendhunter.com/trends/taco-bell-fan-style.md) - [Drive-Thru Conveyor Belts](https://www.trendhunter.com/trends/mcdonalds-drive-thru.md)