# Taco-Breakfast Sleepwear You Can Now Eat & Sleep With The Taco Bell Breakfast Waffle By Megan Facciuolo | Published 2014-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/taco-bell-breakfast-waffle References: [sneakhype](http://sneakhype.com/food-and-drink/2014/03/taco-bell-giving-away-awesome-gifts-breakfastphone-promotion.html) & [TacoBell](http://www.TacoBell.com/) The [Taco Bell](https://www.trendhunter.com/trends/toasted-breakfast-tacos) breakfast waffle has taken the world by storm. Two popular and favorite meals (breakfast and tacos) are rolled into one -- what more could you possibly ask for? As a part of its promotional campaign for the new breakfast menu, Taco Bell is giving away breakfast-themed merchandise. You may have been dreaming about the epic foodie creation *before* its release, but those dreams can still stay intact when you are sleeping on the brand's [breakfast-themed bed set](https://www.trendhunter.com/trends/tortilla-throw-blanket) and wearing a matching set of pajamas. One pair of pajamas is printed with all-over waffle tacos. The bedding resembles a magnified soft taco with scrambled eggs on the inside and is accompanied with bacon-printed pillow shams. Taco Bell apparently sent out 1000-some #BreakfastPhones, and if you received one then you’re eligible for this linen-promotion too. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Taco Bell Breakfast Merchandise:** Creating breakfast-themed merchandise is a trend that connects with consumers' love for unique food experiences and offers promotional opportunities for restaurants. - **Food-themed Sleepwear:** Designing sleepwear with food prints is a growing trend that allows brands to extend their presence into consumers' bedrooms and create unique lifestyle products. - **Promotional Campaigns:** Using merchandise giveaways as part of promotional campaigns is a trend that helps generate buzz and excitement around new products or menus. ### Sectors Adopting This - **Fast Food:** The fast-food industry can capitalize on the trend of creating branded merchandise to engage with customers and promote new menu items. - **Apparel:** The apparel industry can explore the trend of designing food-themed sleepwear to offer unique and novelty products to consumers. - **Marketing and Advertising:** The marketing and advertising industry can leverage the trend of using merchandise giveaways as part of promotional campaigns to create excitement and drive customer engagement. ## Related on Trend Hunter - [Tex-Mex QSR Breakfast Tacos](https://www.trendhunter.com/trends/toasted-breakfast-tacos.md) - [Tex-Mex QSR Breakfast Wraps](https://www.trendhunter.com/trends/taco-bell-breakfast-crunchwrap.md) - [Collaborative QSR Breakfast Menus](https://www.trendhunter.com/trends/taco-bell-x-yeastie-boys-breakfast-menu.md) - [Breakfast-Themed QSR Box Meals](https://www.trendhunter.com/trends/bell-breakfast-box.md) - [QSR Breakfast Tex-Mex Wraps](https://www.trendhunter.com/trends/breakfast-california-crunchwrap.md) - [Breakfast Taco Kits](https://www.trendhunter.com/trends/breakfast-taco-kit.md) - [Pancake-Based Breakfast Taco](https://www.trendhunter.com/trends/bacon-egg-and-cheese-pancake-tacos.md) - [Breakfast-style Tater Tots](https://www.trendhunter.com/trends/new-breakfast-tots.md) - [Waffle-Made Breakfast Tacos](https://www.trendhunter.com/trends/mvp-waffle-tacos.md)